There’s no denying technology is playing and will continue to play a vital role in how authors and publishers present and market your books. The latest eBook Survey of Publishers, conducted by Publishers Weekly (PW) magazine and Aptara, is testament to the power e-books now wield in the publishing world as a whole.
According to a June 5 article in PW, the number of publishers who made more than 10 percent of their annual revenue from e-books doubled from 18 percent of publishers polled in the 2011 e-book survey to 36 percent of publishers in the April 2012 survey.
This shift is important because that magic 10 percent of revenue is the benchmark many publishers use to determine what aspects of their business are significant money-makers. With more than one-third of publishers now acknowledging e-books as a vital part of their revenue stream, its clear the digital world is poised to be a game-changer. Although most publishers have not yet made the leap to going full-digital on their entire catalog or issuing new releases in a solely digital format, it appears the majority are leaning much more heavily on virtual books as their customers’ buying habits change.
Of course, this doesn’t mean there’s no more room on the bookshelf for a hardcover or paperback book. A physical copy is still the preferred and first method for publishing books, and most publishers issue in this format before going digital. However, the growth of e-book profits means authors must consider multiple formats in order to appeal to a wider audience and make buying as convenient as possible for as many readers as possible.
So, what do you think lies in the future for publishers? Share your thoughts and predict the trends in the Comments section.
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ABOUT ELISE L. CONNORS: Elise works as the Manager of Author Support of Outskirts Press. She also contributes to the Outskirts Press blog at blog.outskirtspress.com. Elise and a group of talented book marketing experts assist not only published Outskirts Press authors, but also all authors and professionals who are interested in getting the best possible exposure for their book. |
Self Publishing Advisor 
I have published this wonderful Childrens Book with Authorhouse and it has done nothing yet. The name of it is “Summer Blast” and it is about four teenage friends that went out boating for the day and decided they had too much fun to let it end there. They decided to build themselves a campground and spend the night on the beach. It really id fascinating. They got to swim with sea turtles and they met other people on the ocean also riding jet skis and having a Blast! You must read the manuscript it is wonderful. I could only add six pictures because that was the limit with Authorhouse the manuscript is alot better. I have it in my files on my computer. Please contact me ASAP! This needs to be shared with all the teenagers all over the world.
Sherry Mitchell
Author