Self-Publishing News: 1.28.2020

january

And now for the news.

Highlights from this month in the world of self-publishing:

This week on the Tech Times website, Eric Hamilton gave an important recommendation for the website’s readership to take a longer look at self-publishing than many of them will have given before. This is important because the typical Tech Times reader will already have the sorts of aptitudes and interests to make self-publishing a book and promoting it on social media and through other digital outlets a success–but many of them will not have considered doing so for a variety of reasons. Hamilton appeals to the tech industry’s built-in activist leanings when he writes that “going the route of self-publishing will help someone level the playing field against traditional publishers. With self-publishing tools, authors will have access to the same industry best practices and standards that are used by traditional publishers.” Appealing to a sense of democratic justice can only resonate with generations of Tech Times readers who have come into their voices during the last few decades of increasing online engagement.

Adam Rowe, who has written about self-publishing before for Forbes, brings us another stellar piece this week in the form of an email exchange with self-publishing expert David Gaughran, who serves up his top five reasons for authors of all kinds to spend some quality time developing a robust email methodology as a part of their promotion. His reasons run the gamut from email’s particular suitability for “deepening engagement and retaining readers” to the fact that you own the content, not some social media platform that mines your material for commercial uses, to its unique ability to convert readers into book buyers. While many tout the advantages of social media promotion (including us, of course!), Gaughran writes that the motivational weight of a social media post differs from that of an email. “Through a repost,” he notes, followers “can align themselves with your brand without paying anything for the privilege. But on email, no one’s watching, which encourages genuine, monetary support.” In an age of social media supersaturation, it might just be that slowing down a moment and taking the time to develop an email list retains a certain unmitigated power.


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As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog each month to find out the hottest news. If you have other big news to share, please comment below.

 

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