Oh, I know–turning a vacation into a working vacation isn’t necessarily what you had in mind for your summer, but the fact remains: books aren’t going to sell themselves, and when it comes to being an indie author, there’s not a moment to be wasted.
Even … vacation hours.
Maybe even especially vacation hours!
Luckily for everyone, there are some easy ways to boost your sales and make your vacations work for you rather than against your book sales!
Vacations and the reunions that go with them can be the absolutely most ideal time to market your book and gather some new readers. Or maybe old readers. Age doesn’t matter. Everybody reads, especially when they have a personal connection to the author–you! Reunions are a fantastic place to tell family members, friends, and other personal connections about your book and where they can buy it.
Then there’s the most magical of all summer vacation destinations: the gift shop, the ultimate place to display and present your book for shoppers and readers on their various road trips. And while you travel, too–any stranger you meet on a trip is only a stranger until you break the ice by sharing your book!
Of course, if you’re going to make the most of your vacation, there are some things to keep in mind. You’ll need to:
Keep up with your social media.
Before you take off for the beach of the mountains, schedule. Schedule, schedule, schedule. Facebook has a lovely, easy tool built-in to make this possible–simply put your posts together, and click the drop-down arrow next to the ‘post’ button and input the date and time of your intended schedule.
But what about the others? There are quite a few tools out there to manage all of your media at once. Hootsuite is one, Later.com another, Buffer yet a third. Do your due diligence and pick a service that fits your needs, and be aware that there are free options, so you should theoretically be able to take care of your scheduling needs affordably. Once you have an account, all you have to do is preload your tweets, your posts to Google+ and Instagram and so on.
And of course, be safe! Play up your travels as much as you like as a kind of promotion, but don’t make a point of mentioning how long you’ll be away from home, or other personal details that the disingenuous might exploit. Take pictures and make plenty of memories to share later!
Take full advantage of your trip to plan for the future. Is there a writing conference taking place in one of your destination cities? Get on the list. Are there book readings? Could you plan a book reading at one of the libraries near your beach or mountain idyll? Local writing groups are another great option. Plenty of people might be interested in having you speak about the process of self-publishing.
And of course, come prepared. Keep a pack of business cards, bookmarks, postcards, posters, and a couple of promotional copies of your book on hand, and practice your elevator pitch thoroughly before hand. If you haven’t yet invested in some merch, go ahead and start down that glorious road. Think outside the box, too: is there a way to promote a giveaway while traveling, guerrilla style?
Make it a GRAND tour!
Some of the items on your agenda are a given, no matter what kind of vacation we’re talking about. But it’s well worth your effort to look into the libraries, museums, gift shops, bookstores, civic spaces, and other places that might serve as a spot for a reading, signing, or other promotional event. If your book somehow relates to local history or events—even better! Marketing your self-published book shouldn’t take up all of your precious vacation time, but spending even just a handful of minutes each day checking Twitter or arranging a couple of book readings will help support the marketing and sales momentum you’ve worked so hard to build–not to mention pay for an even better vacation next year!
You are not alone. ♣︎