From the Archives: “Using Podcasts to Promote Your Self Published Book”

Welcome back to our Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.


[ Originally posted: September 25th, 2008 ]

Perhaps you’ve heard about podcasts? These are recorded sessions of either music or talking. Podcasts that focus on books are perfect because they are already written (so you aren’t making something up at the same time you record) and they are either entertaining or educational (or both).

Recording a podcast of your self-published book is a great way to promote it. Once your podcast is recorded, you can upload it to popular sites like and reach a whole new audience. is a relatively easy way to start creating a podcast for your book. You will find helpful instructions for what you need in the way of hardware and software to make your first recording. They also allow you to upload your files to their site for free, but once you have your podcast file (usually an mp3 file) don’t forget to upload it to other popular sites, too.  You can conduct a search on Google to find sites where you can upload your podcast, and you can submit your podcast feed URL to the iTunes Store here.

Other links that will help you down the road of podcasting include:

Good luck and have fun!
Kelly Schuknecht


Podcasts are wonderful. I don’t know how much you know about them, but I spend a fair bit of every day listening to these wonderful recordings which are streamed via a number of apps and websites–SoundCloud, Stitcher, iTunes, YouTube, and more–and saved to my phone by default. They cover an endless variety of subjects, but the ones I mostly listen to have to do with science, technology, film and television, books and book reviews, and gardening. There are knitting podcasts, social justice podcasts, music podcasts, and cute animals doing cute things podcasts.

I’ve even tried my hand at starting a podcast, and I can say with confidence that with a little time and effort, this is something almost anyone with a computer and a built-in microphone can do. Audacity remains the best and most widely-available software in which to record, edit, and otherwise “mix” your audio tracks, but a component of the whole process which has evolved somewhat from my original post in 2008 is the importance of social networking to a podcast’s success. Just look at how well Nerdette has done in engaging fans on Twitter, Goodreads, and elsewhere! Science Friday has a great and constantly updated website!

I highly recommend spending a little time exploring the notion, at least. Done well and thoroughly socially networked, podcasts can have enormous reach. And they are also a lot of fun! You don’t have to limit yourself to talking about your book, although that’s certainly an option; you might as well discuss any interesting thing you love.

Thanks for reading.  If you have any other ideas, I’d love to hear them.  Drop me a line in the comments section below and I’ll respond as quickly as I can.  ♠


ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog,

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