It’s hard, sometimes, to gage the tangible benefits to holidays—the quantifiable results, the data—that everyone seems to feel is required to justify holiday-centric marketing strategies. The qualifiable results are, however, incredibly easy to chart: good feeling, open pockets, generosity of spirit, and a hopeful attitude go a long way not just towards selling books, but towards building a resilient and flexible social media presence (see last week’s Thursday post) and a support network that will tide you over through the non-holiday seasons, when we don’t have pumpkin pie spice and green bean casserole to console us.
If we want to talk about “making use” of Thanksgiving—and any other holiday—-it’s well worth taking the time to consider what, exactly, it is that Thanksgiving means to you. I mean, we all know the legend of Thanksgiving, replete with kindness and hospitality amongst bygone peoples of the Eastern United States during a tenuous time, but we don’t all have a reason to celebrate in November, period—Fall is a time when stretched budgets sometimes stretch a little too far, and snap, and threadbare bank accounts become well and truly rough. So what, if anything, does Thanksgiving mean in a time of short tempers and emptied reserves? Looking at other peoples’ beautiful table settings on Pinterest will only get you so far.
Here’s my theory:
Thanksgiving is a time for doing, every bit as much as it is about giving and receiving. After all, the whole “giving and receiving” thing gets a real workout around Christmas. And in a smaller sense, at Halloween and even Veteran’s Day, when we give thanks to our servicemen and women—very important in its own way, but not the only mode of being to inhabit as a self-publishing author.
Thanksgiving is a time for activity, for wrapping up all the things that have been left unfinished at other times of year—a time for completion, for stepping back and looking at the whole and then by golly sitting down and filling in the holes. The best way to celebrate Thanksgiving isn’t just to give and receive thanks; the best way to celebrate Thanksgiving is to get ‘er done. To see yourself and your book and your marketing campaign and your social media strategy through the rough patches that inevitably accumulate on the leading edge of the end of the year. It’s not, contrary to legend, a time to sit around and kick up your feet and wait for good things to happen (or, more appropriately, to pop out of the oven and onto your dinner plate). Delicious as a fresh-baked cobbler is, it’s not quite the point.
If we wanted to look all the way back to the Quakers and the First Thanksgiving—and let’s face it, like it or not Thanksgiving is a time rife with nostalgia and historic musings—we should be honest about what it was like for them. They only celebrated because the gifted foods and skills given them by the local tribes kept them from starvation—and then, only just. The Quakers almost starved. Many of them did starve. It was not a time of plenty; it was a time for surviving, and for acknowledging those who helped them to survive. The time for celebration isn’t after everything is done and the harvest is in; the time for celebration is now, when the struggle and the busy-ness and the insanity is at its height.
If that seems like a hard concept to make good on, that’s because true gratitude is actually a hard thing to express—and so too is true need. I hope you know that we here at Self Publishing Advisor are a part of your network, a resource to enable your resilience. We’re here for you this Thanksgiving, to help you get it done.
You are not alone. ♣︎