This week in the world of self-publishing:

This week’s featured interview was posted to HuffPost Books on January 23rd, courtesy of contributor Rajesh Setty.  In it, Setty speaks with Linda Stirling, author and CEO of The Publishing Authority website.  “There are two ways for authors to keep books in print long-term,” says Stirling:

1. Sell a lot of books without ceasing so a traditional publisher will keep the book in print

2. Self-publish your books

[But] What a lot of writers are unaware of with book sales by traditional publishers is there are many variables to how these books can make enough sales for publishers to keep them in print.

As a result, Setty transcribes, well-known authors profit and midlisters suffer from a lack of creative control in addition to limited rights and revenue.  The solution?  According to Stirling, the answer is simple and easy and one that you already know: self-publishing.  “Bookstores and publishing houses are in business to make money, not to nurture authors,” says Stirling.  “They need to see a return on investment, so if an author doesn’t earn out their advance, it’s unlikely they’ll see another one.”  With self-publishing, however, “none of these concerns need call the presses to a halt. Competition is seen as a plus; promotion is in the author’s hands and can continue indefinitely; and there is no selling window, so writers can go on to make income from their books indefinitely.”

Stirling makes for an excellent self-publishing ambassador and advocate.  For the rest of her interview with Rajesh Setty, drop on by the complete HuffPost Books article.

Good news for Cincinnati residents, writes Sara Gadzala in this January 22nd article for the Public Library of Cincinnati and Hamilton County has unveiled new additions to its nine-thousand-square-foot MakerSpace, including an Espresso Book Machine!  The machine, which is only the third in the nation to be made available to the public in a library setting, prints and binds high-quality books so quickly you barely have time to sip your coffee while you wait.  (See what I did there?)  Says Gadzala, library patrons can “Consider it a birthday present for MakerSpace, and a gift to anyone who wants to self-publish or print content from OnDemand Books, which has a database of more than seven million titles.”  According to the team leader of the Cincinnati MakerSpace, their offerings are “much more than a thrifty business tool. Anybody with a library card can make a reservation on the larger machines” even though a reservation is recommended due to high demand.  We’ve written about the Espresso Book Machine before––several years ago, here and here––here on Self-Publishing Advisor, so it’s nice to see this technology being made available to more people.

“Save the Date!” declares the website banner over this January 20th press release published to the Digital Book World website.  If you’re free March 7th – 9th to travel to New York City, you couldn’t pick a better way to spend your time than by dropping by the annual conference put on by BookExpo America (BEA), which self-advertises as “North America’s premiere event for the publishing industry today” and which aims “to engage and educate booksellers, librarians, agents, authors, and industry insiders by delivering insights on the latest trends and unparalleled networking opportunities.”

Conference organizers have just released the program’s schedule and themes, and as it turns out it’s a good year for self-publishing conferencegoers, as one of the conference’s eight “tracks” or themes is dedicated to studying self-publishing concerns: “Within the self-publishing track authors and service providers will explore the opportunities to reach readers, build sales, and establish a social presence with readers.”  That’s some handy information.  (Other tracks include: Children’s Publishing, Marketing & Engagement, as well as Analytics, Tech & Mobile.)  For more information, visit the original press release here, and the conference website here.


As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog,

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