This week in the world of self-publishing:

Often, the highlight of my day is spent reading the stories of others who have come to be involved in the world of self-publishing, and the best interviews often feature someone who has worked in both traditional and self-publishing platforms, or has transitioned from the one to the other.  Why?  Because motives are important.  And that’s one of the reasons why I love this article by author Jordan Dane in an October 4th article for The Oklahomian.  When it comes to experience and expertise, Dane has got you covered; she can speak as an authority when it comes to the differences in creative control, price control, and cash flow between the two modes of publishing.  And that’s just the first page of her article!  She also goes on to address time management, book releases, subsidiary and foreign rights, and the real cost of production––along with many other enlightening comparisons.  Well worth a read!

The big news this week is that we have a new debutante on the self-publishing market: Pronoun.  In an October 4th article for TechCrunch, John Biggs writes that co-founder Josh Brody set out to create a platform that gathers together and combines all of the best features found separately in the self-publishing industry.  Biggs interviewed Brody, who made his name running the publishing statistics engine Booklr, and the result is a combination of press release and rallying cry.  Here’s just a small snippet:

“Pronoun is different because it’s the only platform that gives authors everything they need to create and publish their book, track its performance, and improve its online visibility over time,” said Brody. “Second, we’re the only platform that performs data analysis on the entire book market to help every author position their book for maximum visibility. Third, we bring together a network of professional service providers – editors, cover designers, and publicists – all of whom have been endorsed by authors and vetted by Pronoun. Finally, it’s all free.”

We like free.  But we also really like an exceptional platform, so we’ll be watching closely as Pronoun’s user base grows and the reviews come in.

Have you ever heard of San Diego Comic Con?  If you have, you already know it’s a temporary superhub for all sorts of magical things happening in the worlds of media and entertainment.  If you haven’t, just imagine throwing over a hundred thousand people together who love creating, consuming, and participating in these things––and the conversations that are sparked when industry professionals land in the midst of their most ardent fans, and the networking that follows.  Bleeding Cool contributor Shawn Perry chronicles, in an October 2nd article, an encounter he had with Mark Frankel of Wayward Raven Media, an indie publishing company that specializes in comics.  (I mentioned earlier that I like interviews, right?)  Perry’s piece is perhaps a good representation of how the magic of SDCC isn’t just reserved for supermassive industry giants like Marvel Comics and DC––it can be a happy home for those of us who like to think small, and remain in creative control.  That’s the best kind of news, I think!

BONUS ADDENDUM (as of 10/5/15 at 1:30 PM): In other Comic Con news, the New York Comic Con starts in 3 days, and one of the panels (on Saturday the 10th) is geared specifically toward indie and self-publishing authors and artists!  Here’s the blurb from the Hollywood Reporter website:

ComiXology Submit: The Future of Self-Publishing

Creators who’ve found success through self-publishing on the leading digital comic platform in North America talk about their experiences, and offer tips for newcomers on how to avoid mistakes they made.Room 1A18, 4pm-5pm

If you live in the New York area and have a chance to go, let us know what you think!

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog,

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