How to Compare Self-Publishing Companies

So you’ve decided to self-publish, congratulations! Now it’s time to pick a self-publishing company. As you’ve probably already realized, this can be a stressful task since comparing self-publishing companies is like comparing apples to oranges. At first glance, you might think it is simple to compare packages from different companies, but once you dig deeper, you’ll realize that each company’s packages feature different services.

When choosing a self-publishing company and package, you should consider the following:

1) What services do you want and need?

Before you start researching companies, make a list of the services you want and need. Reference this list when you are comparing packages as some packages may include services you don’t need, and thus don’t want to pay for, or may not include the services you want. This will help you narrow down your options.

2) Consider add-on options.

In addition to publishing packages, self-publishing companies offer add-on services, such as custom cover design or editing. In some cases, it is more cost effective to purchase a cheaper package and add-on options than purchasing a more expensive package.

3) Get a true comparison.

To get a true comparison, you need to determine the per author cost for books after publication and the per book royalty you will earn . (See an example here.) You may find it is better to spend a little more upfront to reap the benefits of higher royalties on the back end.

4) Think about your after publication needs.

The work doesn’t end once your book is printed. To be successful, you will need to market and promote your book. Self-publishing companies offer a variety of marketing options, so be sure to consider the after publication services when choosing a self-publishing company.

If this seems a little overwhelming, don’t worry. Self-publishing companies have great teams of professionals to help you pick the best options for you.

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

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