The Amazon Experience for Self Publishing Authors

Amazon, the single largest book retailer, couldn’t be friendlier in helping self-publishing authors sell their books. Whether you’ve already published your book or are still in the writing or production process, prepare these Amazon options to maximize your books sales.

Amazon Look Inside the Book: This is the online equivalent to readers picking your book up off the shelf and flipping through the pages. An optional feature, “Look Inside” provides an icon over your book’s cover image and allows readers to browse through portions of your interior content. Amazon claims that books utilizing this option see considerably higher sales over those that do not.

Amazon Key Word Submission: Amazon allows readers to browse by category or key words. Imagine being transported instantly around a bookstore the size of football fields without having to use a map or ask an employee for directions. This is the experience Amazon customers find in typing in a simple keyword or phrase. (Few readers browse by titles or author; this is especially true for first-time authors.) The key is determining  the top ten keywords for your book.

Amazon Kindle: The Kindle is everywhere, and for good reason. It is a revolutionary digital reading device that allows individuals to instantly purchase books anywhere, anytime. One source noted that Kindle owners, on average, buy three times more books than non-Kindle owners. Kindle editions must be submitted through special formatting, which some self-publishing companies offer.

Amazon Reviews: Finally, email, call, and knock on the doors of everyone you know who can contribute a credible review of your self-published book and have them post their feedback on your book’s Amazon listing page. This will help convince readers that your book is worth buying.

I’d love to know, what is your favorite Amazon feature?

ABOUT JODEE THAYER: With over 20 years of experience in   sales and management, Jodee Thayer works as the Manager of Author Services   for Outskirts Press. The Author Services Department   is composed of knowledgeable customer service reps and publishing consultants;   together, they all focus on educating authors on the self-publishing process in order to help them publish the   book of their dreams. Whether you are a professional looking to take your   career to the next level with platform-driven non-fiction or a novelist   seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you   on the right path.

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