August 20, 2010
Book Marketing, Book Promotion, Self-Publishing
Amazon, Kindle, publishing, Self-Publishing
Amazon is the single largest book retailer available, and the company model couldn’t be friendlier in helping self-publishing authors publishing through a POD publisher/distribution model. Whether you’re published or still in the writing or production process, prepare these Amazon options to maximize your books sales.
Amazon Search Inside the Book: This is the online equivalent to flipping through your book on the shelf. An optional feature, “Look Inside” provides icon over your book’s cover image, and allows readers to browse through portions of your interior content. Amazon claims that books utilizing this option see considerably higher sales over those that do not. Pretty intuitive.
Amazon Key Word Submission: One of the best user features Amazon provides comes in allowing readers to browse instantly by category or ‘key words.’ Imagine being transported instantly around a bookstore the size of football fields without having to use a map or ask an employee for directions. This is the experience Amazon customers find in typing in a simple keyword or phrase. (Few readers browse titles by author, and even less so for first-time authors.) They key is determining around 10 top keywords to tag your book with in order to provide the widest exposure possible.
Amazon Kindle: The Kindle is everywhere, and for good reason. It is a revolutionary digital reading device that allows individuals to purchase books anywhere, anytime, and instantly. One source noted that Kindle owners, on average, buy 3x more books than non-Kindle owners. Kindle editions must be submitted through special formatting, which some POD publishers offer, and will see listing everywhere books are sold throughout the Amazon site.
And finally, email, call, and knock on the doors of everyone you know who may contribute a credible review of your published book and have them post those on your book’s Amazon listing page.
August 19, 2010
Barnes & Noble, brick-and-mortar, publishing, Self-Publishing
Wise business decisions (or business people) focus on things that can be change and can be changed, while investing little time on those that cannot.
Barnes & Noble went on the block earlier this month, perhaps a good example of wise business, especially in a time when others in the book industry continue to push the proverbial boulder up the mountain. According to Forbes, “The New York-based company, which has struggled along with other brick-and-mortar booksellers under economic pressures and the technology shift away from paper books, said it could sell its famous chain…”
I enjoy the experience of a physical book store as much as holding a real book, and that will never change. But hardcover books are rising on shelves into luxury item status. In the wake of the Kindle, iPad, and digital wave, traditional publishers and brick-and-mortar stores will continually be challenged with creativity amidst this rapid change. Consumers are moving in the direction of digital downloads, as in the music industry where CD’s have been in large part replaced by iTunes and other less expensive digital downloads. While many among the traditional side of the publishing industry are fighting to keep e-book prices commensurate with perceived author value, this trend increasingly allows self-publishing authors access to reader markets at a more competitive price point.
August 18, 2010
Organization is key to getting your writing into a published book, and with that it may be helpful for authors to look at the book publishing process as occurring in 3 chronological phases:
- Preparation or pre-production
- Production & Proofing
- Publication and Marketing
Understanding these phases, creating goals, and researching publishing options best suited to those goals is a valuable practice for authors, especially those heading into the often advantageous aspects of self-publishing. Throughout the second half of this year, Self-publishing Advice will be breaking each of these down, no matter where you are in the process we’ll be devoting time to exploring information and resources helpful from the start of the process all the way through to the sales and marketing push. It will look something like this…
Mondays – Phase I: pre-production
Tuesdays – Guest post
Wednesdays – A look at phase II information: Book Production
Thursdays – Current events
Fridays – Phase 3 information: Publication, Marketing & Sales
August 8, 2010
Book Marketing, Choosing a Publisher, Self-Publishing
Book Marketing, publishing, Self-Publishing
The industry is learning that sales and marketing efforts are perhaps as much an effort in getting books to readers as good content. Now, progressive self-publishing options are beginning to provide them for authors regardless of where you have published. Or, if you’ve yet to initiate the publishing process, it’s never to early to begin looking and learning about marketing tactics like…
• Amazon Kindle Edition
• Amazon Keyword Tagging
• Celebrity Endorsements
• “Search inside the book” options with major retailers
• Even Personal Marketing Assistance
Now that the information is in your hands and resources at your fingertips, how many readers will your book find?
August 7, 2010
Book Reviews, Self-Publishing, Uncategorized
publishing, review, Self-Publishing
Review of the Week – Lucifer Rising
The author shows the power a religious cult can have over an individual’s life. Elsa Eldridge works for the local paper in Daytona, Beach Florida. Her assignment by her editor is to profile the head of a local faction of a holy group. She begins to find that she is mesmerized by this man and that she will do anything for him. The novel shows the frightening hold groups like this have on people, no matter what their level of education is. The novel is a warning that should be heeded.