The Rise of POD Publishing

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In 2010, traditional print publishing grew a mere 5%, up from 4% in 2009, but non-traditional publishing, such as print on demand (POD) and self-publishing, grew a whopping 169%, according to a Bowker report. The report estimates that non-traditional publishing will continue to grow in the future.

POD publishing first surpassed traditional publishing in 2008. Since then, POD publishers have been able to produce eight times the output of traditional publishers. This is great news for aspiring authors! It means that there are vast opportunities to write, publish, and sell quality books.

Most writers are overwhelmed with constant rejection from agents and editors or fear that their books will never be seen in print because of the difficult world of publishing. This doesn’t have to be the case. POD is a great option for many writers, and there are no agents or editors telling you your book isn’t good enough. If you believe in your book, you can see it in print.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press.  In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at
http://kellyschuknecht.com
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Top 5 Tips for Reducing Your Carbon Footprint (Including Print on Demand Self-Publishing)

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Before you published your book (or while you’re in the process of doing so), did/have you ever considered the negative impact that the printing of your book could have on the environment? Have you ever thought of how many trees die for the sake of unsold books that clutter your house or valuable shelf space in your local bookstore? As an author in times with so many technological advances, print-on-demand self-publishing is quite possibly the route you’ve taken/will be taking. Because of this, you don’t have to worry so much with the negative affects that your book can have on the environment.

With Earth Day right around the corner (April 22), now is the time to re-evaluate your regular activities to determine where you can cut back to reduce your carbon footprint. Here are a few tips to get you started:

1. Publish your book to be printed/distributed using Print-on-Demand technology.

2. Recycle paper, plastic, and aluminum. You can find your local recycling center HERE.

3. Support companies that have “Gone Green”. Usually they will use more energy efficient lighting, print less documents (i.e. paperless systems), and have recycling bins on campus.

4. Use public transportation or walk. Instead of damaging the environment with gases from your vehicle, walk to your destination (when possible) and/or catch the bus/subway.

5. Sign up for e-billing/paperless statements through your bank or credit union. You can call your local branch to see if this is offered.

6. Visit the Environmental Protection Agency (EPA) website to learn more about reducing your carbon footprint.

What things are you doing to be more environmentally-conscious (not just on Earth Day — but everyday)? 

ABOUT WENDY STETINA:
Wendy Stetina is a sales and marketing professional with over 30 years experience in the printing and publishing industry. Wendy works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; and together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction, or a novelist seeking fame, fortune, and/or personal fulfillment, Wendy Stetina can put you on the right path.

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