5 Reasons for Self Publishing in November

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As the end of 2012 approaches, you may be wondering if now is the right time to begin the self-publishing process. Well, here are five reasons why November is a great time to for self-publishing authors to finally make their dreams come true.

1) An early Christmas gift for yourself – When we write and publish, we often think about the reader, but at the end of the day, publishing is also about the writer. It is a major achievement to write and publish a book. Give yourself the priceless gift of seeing your book in print this year.

2) An early 2013 release – If you start the self-publishing process now, your book will probably be complete in early 2013. The beginning of a new year is a great time to begin marketing a book.

3) The calm after the storm – For most people, November and December means rushing around to decorate, shop and entertain, but January and February are typically slow months. If you start the self-publishing process now, you can take advantage of the after-the-holidays calm and use the slow months to perfect your book.

4) Get an early start on your 2013 resolution listSelf publishing a book is a common task on the New Year’s resolution list. By self publishing in November, you can get a jump-start on your to-do list, and enjoy the satisfaction of completing a resolution in the beginning of the year.

5) End of year promotions – Many self-publishing companies are getting in the holiday spirit by offering great deals on publishing packages and marketing options. Ask your self-publishing company about their current promotions.

I’d love to know, why do you want to self publish in November?

 

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

Spooky Self Publishing Statistics

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Happy Halloween everyone! In honor of this spooky holiday, I want to share some self-publishing and industry statistics that may shock you. Don’t be afraid; just keep reading.

  • According to an Aptara survey, the trade publishing market segment (which includes fiction and non-fiction for children, young adults, and adults) has considerably increased its e-book output. The e-book production rate went from 50% to 76% during the last two years.
  • Amazon still generates the highest number of sales for trade publishers, according to Aptara.
  • According to BookStats 2012, Religion and Children’s/Young Adults showed strong growth while Children’s/YA ranked as the fastest-growing category in publishing in 2011.
  • Brick-and-mortar retail remains the #1 sales distribution channel for publishers in 2011, as it did in 2010, according to BookStats 2012.
  • According to Bowker, traditional print book output grew six percent in 2011, from 328,259 titles in 2010 to a projected 347,178 in 2011, driven almost exclusively by a strong self-publishing market.
  • According to a self-publishing resource on top earners, two-thirds of top self-publishing earners are women.
  • The average top earner spends 69% more time writing than the average author not categorized as a top earner.
  • Self-publishing authors who paid professionals for services like story-editing, copyediting and proofreading earned an average of 13% more than those who didn’t.
  • Hiring a professional cover designer earned top earners an average of 18% more.
  • Top earners had almost four times as many reviews for their most recent book than authors outside of the group.

Being knowledgable of book industry and self-publishing trends and statistics can help you make important decisions as a self-publishing author. For instance, these statistics show the value of hiring professionals such as copyeditors, receiving book reviews, offering your book in multiple formats and taking advantage of Amazon’s author services. The best way to become a successful self-publishing author is to learn from the success of those who have already succeeded.

I’d love to know, do these statistics impact your plans as a self-publishing author?

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

Are Book Covers Still Important in the Digital Age?

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There was a time when readers would venture to a bookstore or library and browse the shelves for a book that grabbed their attention. Despite the old cliché “never judge a book by its cover,” most people are drawn to books with interesting cover art. While there are still people who purchase print books and who enjoy an afternoon stroll through a bookstore, more and more people are purchasing books online and using e-readers. This shift has authors, and artists, wondering if cover art is still important in the digital age.

While e-book formats require less emphasis on physical appearance (interior formatting is simpler and a full cover design is not necessary), they still need “cover” artwork. Since the reader will be viewing the cover on a screen, it is very important that the design is appealing and captures the essence of the book.

As a self-publishing author, it is important to consider the current trends when making decisions about your book. If you are only publishing an electronic version of your book at first, make sure the cover is appealing on a screen and grabs the attention of a potential reader.  The cover design of your e-book format is just as important as the full cover design of any hardcopy format.

I’d love to know, does the cover design make a difference in the e-books you choose to buy?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press.  In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

How Far is Too Far? — Extreme Book Marketing Efforts by Joan Rivers

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Did you ever think about chaining yourself to a Costco shopping cart to promote your book?  No?  Well, if you had, I’m sorry to tell you Joan Rivers beat you to it.

According to Rivers, Costco refuses to stock her book, “I Hate Everyone … Starting with Me,” which has made the New York Times bestseller list. The store reportedly banned the book because it has “naughty” words on the back cover. Fighting back, Rivers chained herself to a shopping cart in the store and shouted through a bullhorn, protesting the ban and (simultaneously) promoting her book. Police were called to the scene, but no citations were issued.

Many believe the protest was a staged publicity stunt to help promote the book. Rivers had her own film crew present as she protested, and she willingly talked to the media after the event. Whether the intention was to protest or promote, the story is creating a lot of buzz about the author and her new book. Some might say the old cliché “there is no such thing as bad publicity” is true.

Rivers shows the extremes to which some authors are willing to go in order to market their books, but she also teaches self-publishing authors an important lesson: not every retailer will be willing to stock your book, even if you think they should. Retailers do have guidelines they follow when it comes to which books they stock in their stores.  If a celebrity such as Joan Rivers can’t get her book (which, I remind you, is a New York Times bestseller) onto the shelves at Costco, self-publishing authors will most likely experience similar hurdles.

If one of your book marketing goals is to get your book onto the shelves of a major retailer, think about the marketing efforts you are currently making and learn from your experiences (and rejections, if you have had any). I don’t encourage you to chain yourself to a shopping cart in a bookstore parking lot, but if a bookstore tells you no, consider what other avenues you might take in order to accomplish your goal.

I’d love to know, what do you think of the Joan Rivers protest?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press.  In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

There is No Such Thing as Free Lunch

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Have you heard the cliché “There is no such thing as a free lunch”? Everything has a cost, even if it appears to be free. This true for self publishing as well as all other areas of life.

While there are companies who say they publish your book for free, there are still costs to you. For instance, you may have to buy large amounts of merchandise after the book is printed, or you will have to spend vast amounts of time marketing your own book. In addition, a “free” publishing company could harm your reputation has an author if your book is not of professional quality.

Authors who want their books to be taken seriously need to invest in their projects. This means you’ll at least need a good copy editor and possibly an experienced graphic designer. Depending on your skills and goals, you may also require marketing services. Not all self publishing companies offer these extra services.

Authors should invest in their books by choosing a full-service self publishing company that offers a variety of production and marketing services as well as excellent customer service. This will ensure that you have access to skilled professionals who will help make your book a masterpiece.

I’d love to know, what additional services do you plan to use when self publishing your book?

ABOUT WENDY STETINA: Wendy Stetina is a sales and marketing professional with over 30 years experience in the printing and publishing industry. Wendy works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; and together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction, or a novelist seeking fame, fortune, and/or personal fulfillment, Wendy Stetina can put you on the right path.

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