September 19, 2012
Kelly Speaks, Kindle
free, Kindle, Kindle eBook Formatting, Kindle ebooks, kindle format, low-priced, marketing kindle ebooks, self publish
One of my favorite things about reading books on my Kindle is finding free and low-priced books. As a book lover, my reading habit can get pretty costly, but these three awesome lists save me tons of money and help me find new books to read. To take advantage of all the free and low-priced books available on your Kindle, check out these three great lists on a regular basis as they are updated frequently.
Amazon’s Top 100 Free Kindle Books - This list is great because it is updated all the time, and it is based on what readers are actually downloading.
Amazon’s 100 Kindle Books for $3.99 or Less – While these books aren’t free, you still can’t beat the price! Most paper versions will cost you at least $10 to $15.
Amazon’s Kindle Daily Deal - Each day this list features amazing deals on Kindle books. When I was researching this post, I found a book for 88% off! It was originally $16.99, but for one day only you could get it for $1.99.
As you can tell by the number of available Kindle books, e-book reading devices are becoming extremely popular, and Kindle books aren’t limited to Kindle owners. Even iPad users can take advantage of the great prices on Amazon by downloading the free Kindle app for iPad. More and more people are choosing to read books on some kind of e-book reading device, and more and more self-publishing authors are realizing that offering a Kindle version of their books can help increase their overall royalties. If you are self-publishing a book, you must consider offering your book in Kindle format. By offering both hardcopy and electronic editions, you can increase the exposure for your book and reach a larger audience. This will ultimately result in greater sales potential for your book.
I’d love to know, do you plan to offer your book in Kindle format?
||ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.
March 10, 2011
Dana Lynn Smith, kindle ebook, kindle format, marketing a printed book, marketing kindle ebooks
Today’s blog post is by publishing industry expert, Dana Lynn Smith.
What are the differences between marketing a Kindle ebook and marketing a printed book?
The promotional methods used to drive traffic to your website and your sales page on Amazon are similar to that of printed books, but there are some differences in marketing Kindle ebooks:
- There are fewer competing books in the Kindle store, so you may have a greater chance of your book standing out in search results. The Kindle publishing platform makes it very easy for you to enter appropriate keyword tags for your ebook.
- Consumers expect ebook prices to be significantly lower than print books, especially for fiction. You can experiment with different price points, but for fiction books many indie authors report that they sell at lot more books at $2.99 than at higher prices. If you price your ebook between $2.99 and $9.99 (and it’s priced at least 20% less than the printed version) you can opt to receive a 70% royalty from Amazon, which is much higher than what you’d make on a printed book.
- The audience for Kindle ebooks is smaller, because not everyone has a Kindle, but it’s growing rapidly. Remind potential customers that they don’t need a Kindle to read Kindle ebooks—they can download a free reading app to use on their PC, Mac, iPad, iPhone, Blackberry and other devices.
What are the best ways for an author to capitalize on Kindle edition sales?
- Be sure to prominently state on all of your book marketing materials that your book is also available in Kindle format, and provide links directly to your Kindle page on Amazon. You can use a link shortening service to create a short, customized link to use for marketing purposes, such as http://bit.ly/AmazonEbook.
To make a customized link like this, go to http://bit.ly, paste the URL of your book’s Kindle sales page into the large blue box, click the blue “customize” button (beneath the blue box), enter a name for your link (such as AmazonEbook in the example above), and click on the “customize” button.
- Make sure that your print book and your ebook are linked together on the Amazon website. For example, the reviews for your print book should be showing up on your Kindle page, and the sales page for your print book should indicate that the book is also available in Kindle format. If you don’t see that linkage within a couple of weeks, contact email@example.com.
- Earn a little extra on each print and ebook sale on Amazon when you sign up for the Amazon Associates affiliate program at https://affiliate-program.amazon.com.
What are some common mistakes in marketing Kindle ebooks?
- One common mistake is failing to write compelling sales copy and enter the right keywords. The great thing about the Kindle publishing platform at https://kdp.amazon.com is that it’s easy to make changes. Don’t be afraid to experiment with different sales copy, keywords and price points.
- Other mistakes include pricing ebooks too high, failing to promote them as much as printed books, and failing to take advantage of the promotional opportunities available on the Amazon website.
DISCUSSION:What difficulties are you experiencing in marketing your Kindle book?
||ABOUT DANA LYNN SMITH:
Drawing on her 16 years of publishing experience and degree in marketing, Dana Lynn Smith helps authors learn how to promote their books through her how-to guides, one-on-one coaching, blog and newsletter. Learn more about how to promote your book on Amazon in her ebook, How to Sell More Books on Amazon, available at http://bit.ly/AmazonEbook. For more tips, follow @BookMarketer on Twitter, visit Dana’s blog at www.TheSavvyBookMarketer.com, and get a copy of the Top Book Marketing Tips ebook when you sign up for her free newsletter at www.BookMarketingNewsletter.com.