Self Publishing Week in Review: 5/21/13

May 21, 2013

Kelly Schuknecht Self-Publishing Week in Review, Uncategorized , , , Leave a comment

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self publishing industry. This will help you make informed decisions before, during and after the self publishing process, which will lead to a greater self publishing experience. To help you stay current on self publishing topics, simply visit our blog every Tuesday to find out the hottest news in self publishing this week.

The Real Costs of Self-Publishing a Book

A lot of authors considering self publishing want to know how much the entire process will cost. This article breaks down what the different services may cost you. However, these are just guidelines. Contact your self publishing company for specific information.

What’s the best price for a self-published ebook? $3.99, Smashwords research suggests

One of the advantages of self publishing is setting the selling price of your book. This article talks about how to choose a price for your ebook.

The Writers’ Union of Canada to Vote On Accepting Self-Published Authors as Members

Some membership groups don’t accept self published authors, even though readers, other writers and the publishing industry recognizes self published authors as professionals. Check out the story behind the Writers’ Union of Canada discussion to vote on accepting self published authors as members.

Self-Publishers. Use Amazon Categories to Drive More Sales. 50 Ways To Reach Your Reader #10

There are many ways to improve sales, and using Amazon categories is one of them. Learn how in this article.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Celebrate Earth Day by Self Publishing an Ebook

April 29, 2013

Jodee Thayer Jodee Speaks, Uncategorized , , , , , , Leave a comment

In honor of Earth Day last week, many of you may be looking for ways to reduce your carbon footprint. We all know that resources are scarce, pollution is a growing problem, and we must change how we live if we want to keep our planet clean, beautiful, and healthy. But many people aren’t sure what they can do to help. Well, if you are a self publishing author, one of the things you can do is offer your readers an ebook. Here are a few reasons why self publishing an ebook is a great idea.

  • Obviously, ebooks equal paperless, and less paper equals more trees. More trees equal a healthier, more beautiful environment.
  • E-readers, such as the Kindle and Nook, are becoming increasingly popular, so more and more readers are looking for ebooks.
  • Offering an ebook increases the chance that your book will appear in search results, which increases the chance that readers will purchase your book.
  • Ebooks offer your readers a quick and convenient way to purchase your book. Today’s market wants to be able to make purchases by simply clicking a button, and unlike ordering a paperback book, readers don’t have to wait for the book to arrive in the mail.

If you are also going to offer a paperback or hardcover copy of your book, consider using recycled paper. Some self publishing companies, such as Outskirts Press, offer this option.

I’d love to know, how often do you read ebooks, and what format do you plan to self publish your book?

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

Comparison of Outskirts Press and Trafford’s Self-publishing Packages

February 11, 2013

Jodee Thayer Choosing a Publisher, Publishing Trends, Self-Publishing , , , , , , , , Leave a comment

Deciding which self-publishing company to go with can be a real challenge. To assist you with this process, I’m writing a series of posts where I do the leg work for you! I’ll prepare a side-by-side comparison of two similar publishing packages from two self-publishing companies. I’ll strive to keep it as simple as possible to help cut through the vast amount of information out there by giving you an easy to read chart and a brief summary of my impressions on the comparison.

This installment of the series is a comparison of two of the most robust self-publishing packages available: The “One Click for Coaches & Speakers” from Outskirts Press (which you can enjoy even if you’re NOT a coach or speaker, by the way) and the “Scroll,” from Trafford. The information shared here is current as of the date I completed the comparison (19 December 2012) and is dependent on what I could located on the websites without contacting representatives.

Outskirts Press One-Click Publishing For Coaches & Speakers
$4,497		 Trafford Publishing Scroll Publishing Package
$5,749
Production Options Paperback Format ✓ ✓
Custom Cover ✓ ✓
Professional Interior Formatting ✓ ✓
Copyright registration ✓ ✓
Library of Congress Control Number ✓ ✓
Interior Elements Up to 20 images Up to 60 images
Copyediting Up to 75,000 Words Up to 250,000 Words
Author Copies (Paperback) 10 Copies 40 Copies
Expedited Service ✓
Cover Scribing ✓
Your ISBN/ Imprint or ours ✓
Hardback Format ✓
Author Copies (Hardback) ✓
Indexing Up to 500 entries
Additional Formats Secure EBook Edition ✓ ✓
Amazon Kindle Edition ✓
Espresso Book Machine Edition ✓
Marketing Services Book Video Trailer & Distribution ✓ ✓
Custom Press Release ✓ ✓
Author Webpage ✓ ✓
Barnes & Noble See Inside ✓ ✓
60 Second Book Video Trailer ✓ 1 of 3 choices
Social Media Marketing Setup PMA ✓
Post-Publication Marketing Assistance Marketing COACH (2 years) Learning Center (1 year)
PR Publicist Campaign ✓
Personal Marketing Assistant (PMA) ✓
Submission to 10 Reviewers ✓
Electronic Clipping Service ✓
Publication Press Release ✓
Streaming Audio ✓
Amazon Cover Enhancement ✓
Amazon See Inside the Book ✓
Bookseller’s Return Program ✓
Marketing Promotional Materials 100 pieces

With Outskirts Press, for $1,252 less you receive expedited service, a private label (optional), the Amazon Kindle edition of your book, the Espresso Book Machine edition, a PR campaign, 10 Book Reviews, a clipping service and 5 hours of personal marketing assistance with a professional book marketing expert, among other benefits.

There are a few options that come with Trafford’s Scroll package that are not included with the Outskirts Press package such as a hardback format and more author copies.  Although, you could order most if not all of those services a la carte with Outskirts Press and likely still come in at an overall lower cost.

My vote? Outskirts Press! See all the benefits and features of the One-Click Package for Speakers & Coaches by clicking here.

I’d love to know, which option would you choose and why?

Spooky Self Publishing Statistics

October 30, 2012

Jodee Thayer Jodee Speaks , , , , , Leave a comment

Happy Halloween everyone! In honor of this spooky holiday, I want to share some self-publishing and industry statistics that may shock you. Don’t be afraid; just keep reading.

  • According to an Aptara survey, the trade publishing market segment (which includes fiction and non-fiction for children, young adults, and adults) has considerably increased its e-book output. The e-book production rate went from 50% to 76% during the last two years.
  • Amazon still generates the highest number of sales for trade publishers, according to Aptara.
  • According to BookStats 2012, Religion and Children’s/Young Adults showed strong growth while Children’s/YA ranked as the fastest-growing category in publishing in 2011.
  • Brick-and-mortar retail remains the #1 sales distribution channel for publishers in 2011, as it did in 2010, according to BookStats 2012.
  • According to Bowker, traditional print book output grew six percent in 2011, from 328,259 titles in 2010 to a projected 347,178 in 2011, driven almost exclusively by a strong self-publishing market.
  • According to a self-publishing resource on top earners, two-thirds of top self-publishing earners are women.
  • The average top earner spends 69% more time writing than the average author not categorized as a top earner.
  • Self-publishing authors who paid professionals for services like story-editing, copyediting and proofreading earned an average of 13% more than those who didn’t.
  • Hiring a professional cover designer earned top earners an average of 18% more.
  • Top earners had almost four times as many reviews for their most recent book than authors outside of the group.

Being knowledgable of book industry and self-publishing trends and statistics can help you make important decisions as a self-publishing author. For instance, these statistics show the value of hiring professionals such as copyeditors, receiving book reviews, offering your book in multiple formats and taking advantage of Amazon’s author services. The best way to become a successful self-publishing author is to learn from the success of those who have already succeeded.

I’d love to know, do these statistics impact your plans as a self-publishing author?

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

2012 Global Ebook Award Now Accepting Submissions

November 16, 2011

Kelly Schuknecht Contests, Kelly Speaks , , , 1 Comment

Contests are a great way gain exposure and credibility. By winning awards, you can convince readers that your book is worth reading and you can generate word of mouth marketing. Well, Dan Poynter, founder of the Global Ebook Award, has announced that his program is now accepting submissions. Why should you submit your book?

Awarded ebooks will enjoy these benefits:

–an official “sticker” on your ebook cover, website, Amazon page, and promotion materials
– buoyant feedback from judges with experience in your category of book.
–a free listing in Publishing Poynters Marketplace offering copies of your book for reviews in prestigious
ebook dealers’ sites such as Amazon.com, Barnes&Noble.com, and others.
–being honored at an award ceremony in gorgeous Santa Barbara.
–media coverage for you and your book.
–being listed on the official Global Ebook Awards site.
– a Global Ebook Award certificate attesting to your honor.
–a news releases announcing that you won
–discounts on video trailers for YouTube, Amazon
and your website
–discounts on other services for authors and publishers
And much more…

So, how do you apply?

Eligibility:
eBook released anytime on or before March 11, 2012.

Application deadline:
March 12, 2012 (midnight Pacific Time).

Award ceremony
in beautiful Santa Barbara: Saturday, August 18, 2012.

For more information on how to apply, visit http://globalebookawards.com/.

 

ABOUT KELLY SCHUKNECHT:
Kelly Schuknecht works as the Vice President of Outskirts Press.  In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

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