5 Ways to Promote Your Book in March

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March is National Reading Month and Small Press Month. This makes it the perfect month to focus on promoting your book. Here are five ways you can promote your self-published book in March.

1. Read Across America Day

March 3 is National Read Across America Day, also known as Dr. Seuss Day. This is the perfect opportunity for children’s authors to promote their book. Schedule a reading at a local school, library, or bookstore. You can also get creative and host a Read Across America event for adults.

2. St. Patrick’s Day

Holidays are always a great opportunity to promote your book. Even if your book has nothing to do with St. Patrick’s Day, you can get creative with your marketing plan. Perhaps, host a St. Patrick’s Day give away or schedule a St. Patrick’s Day event. For instance, you could schedule a book signing, wear your favorite green shirt, hand out some Irish potatoes to your guests, and promote your book while “celebrating.”

3. Bologna Children’s Book Fair 2014

Bologna Children’s Book Fair will be held March 24-27. It is the most important international event dedicated to the children’s publishing and multimedia industry. Last year, the event had about 1,200 exhibitors coming from 75 countries and 25,000 international professional trade representatives. To learn more, visit http://www.bookfair.bolognafiere.it/en/the-fair/895.html.

4. Book Expo America 2014

Book Expo America will take place May 19-31. It is the #1 book and author event  that offers the book industry access to new titles,  authors, and education about the publishing industry. BEA is the best place to  discover new titles and upcoming books and meet face to face with favorite and  up and coming authors. To learn more, visit http://www.bookexpoamerica.com/.

5. Schedule an interview or book signing event

People won’t buy your book if they don’t know it exist, so schedule an event  that will help you connect with readers and gain some press for your book. Two great options are a radio interview or book signing event. Start by contacting local radio stations or bookstore to set up the event.

I’d love to know, how do you plan to promote your book in March?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Self Publishing is Easy, Standing Out Isn’t

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While there are many perks to self-publishing — easy to do, higher royalties, no rejection letters, and more — there is also a major drawback: competition. Self-publishing has become very popular, and it seems like everyone — new authors, previously published authors, professionals, even children — is doing it. While it is great for writers to have the freedom and control that self-publishing offers, it also makes the publishing industry even more competitive.

I’ll be honest about something — the majority of self-publishing authors aren’t best selling authors who make millions of dollars. That doesn’t mean you can’t be successful, but it does mean you need to understand the market, have realistic expectations, and work hard to make your book stand out. The solution is “simple”: write a great book, publish a quality book and do a great deal of marketing and promotion.

1) The Writing

Consider submitting your manuscript for a comprehensive, professional and unbiased review before having it published; actually the more reviews you have done, the better. They help you fine tune your manuscript to make it the best book possible.

2) The Publishing

As part of the publishing process, be sure to invest in professional copyediting and a custom cover.  If your book is riddled with typos and grammatical errors, it won’t be taken seriously.  If your book has a plain Jane cover, it could be overlooked.

3) The Marketing

This is the part many self-publishing authors miss.  Along with self-publishing comes self-marketing.  It’s not enough to just have distribution. The most successful self-published authors understand the importance of great marketing. Some self-publishing companies offer services to assist you with your self-marketing. Whether you choose to do it on your own, pay someone to help, or do a combination of both, this element of the process is an absolute must.

Don’t be discouraged!  There are many self-publishing authors who have had success, and you can too if you approach the process correctly.

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

The Importance of Book Award Programs

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Whether you self-publish or use a traditional publisher, there is a lot of competition in the publishing industry. Thanks to e-readers and online book retailers, readers easily have access to thousands of books. Plus, readers also encounter hundreds of books every time they visit a bookstore or other retailer that sells books.

There are several ways to make your self-published book stand out. One of the best ways to do so is entering (and winning) book award programs. These programs increase an author’s credibility and exposure in several ways:

1) Adding an award to your resume/biography instantly increases your credibility.

2) The programs often help market your book by featuring it in publications, on their website, in a press release, and more.

3) The award badge can be added to your book cover. Be honest, how many times have you picked up a book because you saw an award badge on the cover? It instantly tells the reader the book is worth buying.

If you plan on entering book award programs, it is important that you purchase plenty of author copies to send with your submissions.

I’d love to know, what is your book award strategy?

ABOUT JODEE THAYER: With over 25 years of experience in sales and management, Jodee Thayer works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps, publishing consultants and marketing professionals; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams and on assisting authors with marketing and promoting their book once published. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

BlueInk Review Now Offering Services for Spanish Language Books

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Book reviews are a great way for self-publishing authors to increase their credibility and promote their books. One of the most popular review sources for self-published authors is BlueInk Review, and they are now expanding their services to include Spanish language books.

BlueInk Review was founded by  internationally known publishing professionals, literary agent Patty Moosbrugger and award-winning former book review editor of the Rocky Mountain News Patti Thorn. While fee-based, all BlueInk reviews are honest appraisals, written by professionals drawn largely from mainstream media outlets or editors who have worked at well-respected publishing houses. Worthy titles are not only featured on the company’s website but are also vigorously promoted to publishers, librarians, literary agents and booksellers. BlueInk acts as means for readers and industry professionals to find the “next generation” books worth selling, stocking, purchasing and reading.

BlueInk offers a host of other services as well, including articles with self publishing tips, places for authors to tout their sales successes, lists of important writing resources, classified ads, and much more.

To learn more about BlueInk Review, visit http://www.blueinkreview.com.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

5 Pinterest Marketing Tips for Self-Publishing Authors

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When used appropriately, social media sites such as Facebook, Twitter, and LinkedIn can be effective tools for book marketing.  The hottest social media trend right now is Pinterest! Like the other social media sites, it can help self publishing authors  facilitate communication with current and potential readers, generate sales, and increase awareness of their books.

This photo sharing site enables users to “pin” images and videos to virtual pinboards, or “Boards,” and share them with others.  Users can organize their pins based on their interests; a few popular examples are food, books, travel, and style. When other users see a pin they like, they can repin it onto one of their own Boards.  Think virtual word-of-mouth marketing!

The visual and social nature of Pinterest make it a perfect fit for book marketing.  Here are a few ways you can use the site to promote your self published book.

1.  Become active on Pinterest and begin networking with people who are pinning in your areas of interest.  People are more likely to want to support people that are active in the community versus people that are just pinning to promote a product or service. You can search on Pinterest for topics related to your interests and your book and start following Boards you find “Pinteresting.”
2.  Create your own Boards.  Keep in mind, Pinterest was created for people to share images and interests.  Your Boards need to be visually appealing, contain lots of images, and they should give potential readers some insights into your interests and why you wrote the book. If you have a poetry book, for example, you may choose to Pin graphics with quotes from your favorite poets, thus allowing you to begin connecting with other Pinners who also like poetry.
3.  Upload images related to your book.  These may include cover images, illustrations, locations that were featured in your book, and/or people that provided inspiration for your characters.
4.  Pin quotes from your book or short selections to entice people to learn more about your book, spread the word and purchase their own copy.
5.  Include links to your website, your publisher’s website or book retail sites so people know where they can purchase your book once you’ve got them “pinterested.”

Pinterest is gaining in popularity, so now is the time to get active, have fun and start promoting your self published book if you haven’t already.

 

 

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