March is National Reading Month and Small Press Month. This makes it the perfect month to focus on promoting your book. Here are five ways you can promote your self-published book in March.
1. Read Across America Day
March 3 is National Read Across America Day, also known as Dr. Seuss Day. This is the perfect opportunity for children’s authors to promote their book. Schedule a reading at a local school, library, or bookstore. You can also get creative and host a Read Across America event for adults.
2. St. Patrick’s Day
Holidays are always a great opportunity to promote your book. Even if your book has nothing to do with St. Patrick’s Day, you can get creative with your marketing plan. Perhaps, host a St. Patrick’s Day give away or schedule a St. Patrick’s Day event. For instance, you could schedule a book signing, wear your favorite green shirt, hand out some Irish potatoes to your guests, and promote your book while “celebrating.”
3. Bologna Children’s Book Fair 2014
Bologna Children’s Book Fair will be held March 24-27. It is the most important international event dedicated to the children’s publishing and multimedia industry. Last year, the event had about 1,200 exhibitors coming from 75 countries and 25,000 international professional trade representatives. To learn more, visit http://www.bookfair.bolognafiere.it/en/the-fair/895.html.
4. Book Expo America 2014
Book Expo America will take place May 19-31. It is the #1 book and author event that offers the book industry access to new titles, authors, and education about the publishing industry. BEA is the best place to discover new titles and upcoming books and meet face to face with favorite and up and coming authors. To learn more, visit http://www.bookexpoamerica.com/.
5. Schedule an interview or book signing event
People won’t buy your book if they don’t know it exist, so schedule an event that will help you connect with readers and gain some press for your book. Two great options are a radio interview or book signing event. Start by contacting local radio stations or bookstore to set up the event.
I’d love to know, how do you plan to promote your book in March?
||ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.