Archive for the ‘Weekly Wednesday Podcast’ Category

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written. When we read good [...]

Welcome to this week’s edition of the Weekly Wednesday Podcast! Today we’re covering: REAL costs of self publishing a book Why publishing a book is like starting your own business Risk of NOT investing in yourself/your book The moral of the story is: a penny spent is two pennies earned when you’re self publishing your [...]

Today’s topic is: Book Video Marketing Essentials. A couple of weeks ago, we talked about how to use book video marketing as part of your book promotion strategy. Today, I’m covering what you need in your video a bit more in-depth. You need all of the following: Title Author name Image of book cover Image [...]

Today we’re discussing: Search Engine Optimization (SEO) – What is it? – How do you research keywords? – How do you include keywords in your webpage, website, or product decription? – Asking for the sale. Resources from today’s podcast: Does your sales copy ask for the sale? Google Adwords Keyword Tool Win FREE Book Video [...]

Today we’re covering: What is a book trailer and why should you use one as a part of your book promotion strategy? How long should it be? What to include in the trailer? Where to upload/promote your trailer? How can they benefit you, as an author? Should you have someone else create your book trailer [...]