Archive for the ‘Viral Marketing’ Category

The bottom line challenge is finding which circles, critics, and resource that matter to your book and convincing them of its value. Its in trying to please everyone that we become invisible – something like the law of diminish returns.

Viral Marketing Tip #3 – Flow Assuming you now have a profile on Twitter, Facebook, MySpace and/or some other social networking sites, the next step is to ensure that your message can easily flow from one person to the next. Last week I wrote about setting up profiles on social networking sites. Viral marketing does [...]

Tip #2 – Exist Last week I gave the first in a series of viral marketing tips: #1 – Give Something Away. I gave an example of a current successful viral marketing campaign taking place on Twitter. This brings me to tip #2. You may know what you want to give away (a copy of [...]