Every Saturday I post self-published book reviews on this blog. What you won’t find in those is critical review in the vein of James Wood or the New York Times book review. (I am a fan of both.) The reviews posted here are not intended to be on par, mimic, or compliment a James Wood. [...]
Archive for the ‘Viral Marketing’ Category
On Self-published Book Reviews
Posted: May 25, 2010 by selfpublishingadvice in Book Promotion, Book Reviews, Self-Publishing, Viral MarketingTags: book review, Esquire, James Wood, Self-Publishing
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The Future of Publishing
Posted: May 20, 2010 by selfpublishingadvice in Self-Publishing, Viral MarketingTags: ebook, Keith Knapp, Kindle, Self-Publishing
In her end of the year address, Simon & Schuster CEO, Carolyn Reidy had this to say of the book market, “The US bookselling market has been truly lackluster, and year-on-year sales at most of our major customers have declined significantly … the lower sales volume attributed to the soft marketplace was impossible for us [...]
Viral Book Marketing: Video Trailers
Posted: March 25, 2010 by selfpublishingadvice in Book Marketing, Book Promotion, Viral MarketingTags: book video trailer, Self-Publishing
Successful self-publishing authors know that book marketing and promotion are part of the deal, and ready to hit the ground running upon publication. Today’s market provides so many new venues to get the word out, including this cool new thing: book video trailers. This tool alone isn’t going to make you a bestselling author, but [...]
Self-publishing – know your market and have a plan.
Posted: February 4, 2010 by selfpublishingadvice in Book Promotion, Choosing a Publisher, Networking, Self-Publishing, Viral MarketingTags: Amazon, fiction, marketing, platform, publishing, Self-Publishing
The reason books sell has little to do with content quality. At least initially. Just like any other product on the retail market, books sell because readers know about them. Some books have the advantage of author platform, or industry applicability, and can hit strong out of the gate. The more nebulous quality of fiction [...]
Marketing your Self-published Book: The Law of the Shovel
Posted: December 9, 2009 by selfpublishingadvice in Book Marketing, Book Promotion, Self-Publishing, Viral MarketingTags: Besteller, Book Marketing, Heisman trophy, Meryl Streep, Self-Publishing
If you want to dig a big hole, you’ve got to know where you’re digging and stay in one place.
