Self-publishing Goes Higher-Ed at NYU

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Has the credibility of self-publishing been in question previously? I have to admit I’ve dealt with my fair share of doubters. At times in fact I’ve felt, as has Tracy Jordan, stuck in Horseville – because I sat surrounded by Neighsayers.
The writing/publishing program chairs at New York University have recently announced the department’s intention to introduce a a course in self-publishing for the Spring semester of 2010. The 6 week course will be taught by self-publishing and book marketing expert, Penny C. Sansevieri.

Notes Sansevieri, “I’m delighted to teach self-publishing for NYU and am thrilled that they’ve asked me to bring this model to their students for the first time. Today’s publishing landscape is changing by the minute. Print-on-Demand or POD is taking hold in a big way. With self-publishing and computer technology, big publishers’ stranglehold on the market is gone. Everyone can publish their story.”

Writers rejoice. Doubters take notice.

- Karl Schroeder



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Self-Publishing: Books that sell in the digital age

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This doesn’t speak at all exclusively to self-publishing/published authors. But, something every self-publishing author should take a moment to absorb: Building books that sell in the digital age

- Karl Schroeder



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Ezines: Promote your Self-published Book

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The digital age brings us a virtually unlimited number of ezines straight to our computer screens and finger tips, each with a specific niche or category. With so many free and competing factions most are voraciously hungry for content. Ezines are a great way to generate content AND promote your book (either before it is published by building a “name” for yourself) or after it is published.

Rather than seeking them out individually, you can place your articles into databases that ezine editors frequent for content. They use your article free of charge, and in exchange, include your biographical byline, which includes information about you and your book.

Here are some to check out:

http://www.ezinearticles.com
http://www.ebooksnbytes.com
http://www.connectionteam.com
http://www.netterweb.com
http://www.ideamarketers.com
http://www.goarticles.com
http://www.knowledge-finder.com
http://www.articlecity.com

Don’t send them the same article you published last week. Instead, write another chapter of your book first (since finishing your book IS the main goal, after all.)

- Karl Schroeder



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Have fun and keep writing

Self-publising top 10: Advantage 1

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1 – Authors are required one-time only upfront investment…

Yes, quality self-publishing services will require a one-time upfront investment. While not as important as your book pricing structure, distribution, and royalties on the back-end. Upfront service prices deserve a quick look.

Here are a couple of red flags.

1. HUGE DISCOUNTS! PUBLISH NOW AND SAVE XX%!!!
There are more than enough self-publishers offering HUGE savings. Always. That usually indicates that the savings aren’t real. Instead, packages and/or services are artificially inflated. This is true in any business across every industry. You’ve worked hard. You deserve what you pay for. I was born in Vegas. Ever been? Be wary of the bright, flashing lights.

2. GET PUBLISHED FOR FREE!!! (the opposite end of the spectrum)

Business 101. Nothing is free. It’s worth taking a look at the contract and asking, what am I really getting here. Not a good time to fall to instant gratification. You’ve worked hard and deserve a publisher that works for you in return. Again, make sure your get what you pay for. Well worth it is the time researching a publisher that will partner with you to publish your book as successfully as possible.

A quality self-publisher will value you, and upfront prices will stand by that.

- Karl



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have fun and keep writing…

Ghostwriting for the Self-publishing Author

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How is your content coming? Do you have a protagonist stuck in a loss of direction or buried in a dissipating story arc? Are you an industry leader in green building with every resource save time to pen your own book? Have you developed years of research on a story that needs to be told but lack the composition experience to make it as successful as possible?

We want to hear what you have to say. Perhaps its time to consider ghostwriting.

Ghostwriting functions as a collaborative writing effort between a principal author and contracted ghostwriter to develop content ranging in scope from a preliminary idea or outline to nearly completed manuscript.

Having existed in the publishing industry for generations, ghostwriting is finding a new niche in the growing self-published base of printed work . For self-publishing authors, ghostwriters can fulfill the role of acquisitions editor, content developer, and partner. But counter to the the traditional publishing model, the self-publishing author will remain in the driver’s seat through the process with their ghostwriter, working to develop direction based on the best interest of the author.

Ghostwriters can be contracted independently, and a handful of self-publishing options now provide them in-house and often at lower rates.

- Karl Thomas Schroeder


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Have fun and keep writing…

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