July 20, 2010
Book Marketing, Book Promotion, Choosing a Publisher, Networking, Self-Publishing
Amazon, book publishing, Bookfinder, Self-Publishing, Tesla Roadster
Your book content – fiction, non-fiction, children’s, religious – naturally presumes a value to readers intending to be entertained or learn something from your work. How do they decide they want to read your book?
They don’t. You do. Sound like an incredible power? It is. It’s name: Marketing
When Thomas Edison turned 16 do you suppose he wanted a Tesla Roadster? Probably not. In order to want something you need to know it exists. One definition of marketing is convincing a a mass of people to want what you have. That puts you, the author of your book, in the cat bird’s seat. Who knows your book better than you, after-all.
How readers know about books has changed a great deal over the past decade, and my guess is that trend will continue. With Amazon, Twitter, Podcasts, Bookfinder, etc. we no longer rely on a single-minded source for telling us about books. A good CEO (the self-published author) knows how to leverage the expertise of others and delegate work. Consider the long-term. Research self-publishers with ongoing marketing support and services. Being published is rarely even enough.
July 6, 2010
Choosing a Publisher, Networking, Self-Publishing
Affiliate Marketing, blog, books, forum, on-demand, POD, print-on-demand, publishing, Self-Publishing
With the inevitable explosion of print-on-demand, there are more authors than ever before dipping their feet into the self-publishing game. In fact, the term dipping feet may be an understatement considering the volume of new, developing, and somewhat esoteric information involved in self-publishing. Some authors come from the traditional arena and have a degree of knowledge and understanding corresponding with their experience. Other authors may have independently published books in the past, consider themselves savvy, and are now seeking the advantages that come from joining forces with a full-service print-on-demand self publisher.
The great majority, however, are new authors, anxious to learn, but not possessing much history or background in the industry. They often rely upon the information they read on the internet, hear from friends/associates, or receive from their publisher. In fact, the term self-publishing has expanded in scope to include publishing content in blogs, forums, online newsletters, even videos.
You may find yourself somewhere along that continuum or in the process of researching publishing options for your own material. Have you considered that your expertise can benefit other writers while at the same time earning you additional income? The process is called Affiliate Marketing and a great opportunity offered through various self-publishing leaders.
Affiliates can often earn up to 10% or more for each author they refer. Here are the nuts and bolts:
It’s perhaps the easiest and fastest way to share your knowledge as an industry thought leader while at the same time earning extra income in the home based internet business, and you do not have to develop your own service. Instead, generate revenue by simply referring authors to recognized, professional custom self-publishing services through the credibility your experience provides. What’s more, you get to see the investment that comes from seeing authors reach their publishing goals.
Have fun and keep writing
December 14, 2009
Imagine you are standing on the shore of a large pond. You throw a pebble into the middle of the water and watch the concentric circles ripple out away from the point of impact.
Now imagine YOU are the rock. Those circles represent your networking opportunities when it comes to promoting your book. The analogy works because each circle of influence depends upon the success of the circle before it.
You are the rock. The first circle is your family. The second circle represents your friends. Then your acquaintances, and so on. In other words, you have to market your book successfully to people you know before trying to market to people you don’t know. Two easy ways to network with people you don’t know is to join an email discussion list and participate in a “web ring” with your web site.
Ask yourself what “circle” you are on… if you have not yet mastered marketing to people in your close circle of friends and family, how will you expect perfect strangers to be interested?
There is no time like the present to contact your circle of friends and associates, even if for the first time. If you already contacted everyone you knew back when your book was published (no matter how long ago), it’s okay to do it again. They might like seeing how far you have come as a self published author! They might even mention you to someone in their circle of friends – and that is how networking to strangers begins.