Amazon Listmania

From the Archives: “Using Listmania to Promote your Self-Published Book”

Welcome back to our new Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.


[ Originally posted: August 22nd, 2008 ]

If your self published book is available on, there are a lot of ways to promote it.  Since Amazon sales should account for a large percentage of your overall book sales, this site is a good place to concentrate a lot of your efforts.

I’m going to tell you about creating a “listmania” list on Amazon. Have you ever noticed when you browse for something on Amazon, there are lists that are related to that subject that are mentioning other books and/or products?

By strategically listing products on your lists, (including YOURS of course), you can start to generate more traffic to your book listing.

Here’s how YOU can create just such a list:

Sign up for an Amazon Author Connect account if you don’t have one yet. Or sign-in to your current account.

Click on your personal “store” on the top tabs. Then select “Your Profile” from the sub-menu.

You will see lots of things you can personalize, including your bio and your online photograph.

But scroll down and you will see a section called “Listmania!” And this is where you create a listmania list.

Creating a Listmania List is a good way to increase exposure for your book.

Obviously, you want to ensure that your book is on your list.

But the real trick to a successful Listmania list depends upon the OTHER books you put on your list, the ones written by other people.

There are two ways to go about it.

1 – Adding books to your list that are applicable to your subject. The idea behind this concept is easy — if someone reads your list because they were browsing a similar book, they’ll be more apt to buy YOUR book because they’re interested in the subject.

2 – On the other hand, you can add very popular books to your list, since more people may have a chance of seeing it, even if fewer of them will be interested in your book.

I recommend creating multiple lists and trying different tactics to see which is more successful. Amazon lets you track the number of times your list was viewed. Use these numbers to create better lists in the future.

If you have more specific questions about creating a listmania list, the Amazon FAQ will help you.

Amazon Listmania

So here’s the thing: Listmania doesn’t really exist anymore!  Back in 2013, Amazon ceased offering support and guidance on using the Listmania interface, and it was entirely dismantled and rendered unusable over the months following.  (Adrienne Dupree over at Leave The Corporate World Behind even wrote a lovely little lament to mark its final passing.)  And this fact means that, on the one hand, we have to throw the baby out with the bathwater when it comes to our original post … but on the other hand, this presents the perfect opportunity to present you with new and fresh ways of utilizing Amazon for your self-promoting and self-marketing ends (as a self-publishing author).

First, we need to break down exactly what Listmania offered the average author.  Essentially, this featured compiled lists–and this makes sense, given its name–but it was not to be confused with Amazon’s wish lists, gift lists, and registries, or even Goodreads’ Listopia lists (which still exist).  These lists were designed to focus a reader’s attention on products that were similar or in some way related to products that a customer had already been viewing. By strategically listing popular products on your lists, including your own book, you were–in theory–able to generate more traffic to your book listing when people viewed your Listmania lists.  This brings us full circle to that one key word I’ve been lobbing around a lot lately: findability.  An Amazon Listmania list was supposed to render you and your book more findable, but to many people it remained just another one of the giant retailer’s many algorithmic mysteries.

And yet … findability remains important.  There simply are better ways of going about it!

Here are my top 3 recommendations for filling that gaping hole in your heart once occupied by Amazon Listmania:

  1. Start a Pinterest page.  Not just any Pinterest page, mind.  (And I’ve written about Pinterest recently in depth, so I won’t make like a broken record and repeat myself too much here.)  Whip up a Pinterest page (or “pin” to a “board”) where you collect together other books along with other somehow related objects that your ideal reader might want to purchase.  For example, someone who reads Hugh Howey’s Wool might want to pick up some tickets to tour the Titan Missile Museum outside of Tucson, or perhaps some Wool-inspired art prints.
  2. Create a public Amazon Wishlist.  This is easy to do, and it serves much the same function as a Listmania list–only, you’ll have to do a touch more legwork to advertise the list’s existence, since these wishlists aren’t necessarily designed to be searchable.  For more information, hop on over to the Amazon how-to page for wishlists, and peruse at your leisure.  Each wishlist is shareable across any platform you might wish, and you can snag a web link to copy and paste into emails or Twitter, Tumblr, Facebook, Instagram, or any other kind of social media feed you can imagine.
  3. Take a stab at an entirely new social media platform.  The reason why Listmania disappeared is that nobody was using it, or at least, too few people were using it to make it worth Amazon’s efficiently allocated time to advertise and maintain.  It had a function, but it wasn’t one that really connected with Amazon’s user base.  To make yourself findable these days, you must needs throw yourself into the post-millennial age, and go where your readers are.  I’m not necessarily an advocate of just trying anything–you should always do a little cross-demographic market research to see if your readers actually are the sort who use Snapchat or Instagram or Tumblr or Twitter–but as a good friend told me last week, “Just doing what you’ve always done and expecting things to improve is a special kind of lunacy. Sometimes you have to innovate.”  So–innovate, with calm but cautious optimism. ♠
KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog,

The Current State of E-Readers | An Author’s Guide (Part I)

We’ve crossed the Rubicon, dear readers.  There’s no going back, when it comes to the print vs. digital divide, at least if we’re speaking on the commercial level.  There are quite substantial numbers of readers who are introduced to books via their smartphones and computer screens and then move into the musty world of mahogany bookshelves and neighborhood used-book stores … but these numbers represent not so much a desertion of one form for another, but rather the natural progression of addicts who will simply, and always, want more–more good words strung together, more stories in their hands, more eyes to peer through and lives to live in the way that only literature makes possible.

I’m here to speak about e-books and e-readers this week and in the weeks to come.  We’ve just finished a tour-de-force marathon of social media platforms spanning several months, so it’s time for a bit of a change of pace … but without sacrificing our desire to examine trends and patterns and possibilities with the fine eye of a book connoisseur.


The data is in, and readers have spoken.  As this infographic (courtesy of Publishing Technology and Nielson BookScan) shows, e-book sales dropped slightly from an all-time high in early 2014, but they’re not going anywhere fast.  (I should also note that the initial speculations for this year seem to indicate continued stability.)  The digital market has matured, and readers are simply spreading their pocket change around, and being more selective as they do so.  Essentially, it’s not just “still” useful to publish your books in digital form, but it’s actually more useful than ever–readers now know how to find what they like, as the information infrastructure–including indexing search engines like Google and Bing, and social media platforms with a literary bent like Goodreads–has matured alongside the market itself.

ebooks vs print

But how does an author, especially an indie, hybrid, or self-published author, go about figuring out how to navigate both the debate and the process?  Well, first, you have to know a little bit about e-books and e-readers themselves.

And so we dive off into the deep end of a new series.  This time I’m going to walk you through the process by examining each big player in the e-reading market (past and present and future, at least so far as I can see it), from Kindles to Nooks to iPads to chips implanted into your brain.  Okay, okay, I’m kidding about that last one … for now.  In all seriousness, I hope that this series will be of use to you as you take next steps into the oft-hazy world of digital publication!

Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog,
photo (c) KMM, 2015

An Indie Author’s Social Media Primer | Instagram

Another week, another new social media platform.  You might think we would have run out of new ideas and methods for digital connection by now, but the list of possibilities only seems to keep expanding––and in some cases, though not all, the platforms are enduring.  Instagram is one of those platforms, and it may just turn out to be one of the most useful ones there is for the self-published author looking to dive into the whole marketing-by-networking process.

photo (c) KMM, 2015

It’s not that Instagram doesn’t have its fair share of detractors (believe me, it does)––but then, which social media platform manages to keep all of its users happy, all of the time?  There are journalists out there who firmly believe that marketing your books through social media is an endeavor bound and doomed to fail; they are, however, in the minority.  And a lot of authors, like indie poet Mirtha Michelle, have found promotional success after creating authentic and dynamic relationships with their fans.  “I don’t try to be anything I’m not,” she writes.  “I’ll post pieces of who I am.”  All social media platforms present opportunities to connect in this way, but Instagram in particular has found a dedicated and loyal user base––industry professionals are beginning to recognize that Instragram’s model of encouraging its users to post images of day-to-day activities is something we can rely on to stick around, unlike some other quote-on-quote “faddish” platforms.

So, what is Instagram?  To tell you what it is, we first have to clear up the biggest myth of all––that is, what it isn’t:

Debunking the Great Instagram Myth: “It’s all cats, lattes, and what you had for breakfast.”

Instagram is one of the most streamlined social media platforms out there, in part because it has been engineered almost exclusively for “mobile” use––that is, as an app for smartphones.  Users snap a picture on their smartphone’s built-in camera of what’s going on around them, edit it to look artsy or gritty or incandescently pretty using one of the app’s “filters,” and then post the picture for their friends, family, and other followers to “like” and comment on.  Users have only to scroll through their feeds with the swipe of a thumb to view all of the pictures taken by all of the people they follow.  Ease of use and the built-in appeal of a visually-driven interface makes Instagram an engaging digital space, and it has evolved to allow users to post short videos in addition to their pictures.

Instagram is generally, in my experience, an upbeat place––rife with photos of waterfalls and meadows overlaid with inspirational quotes, self-aware embarrassing selfies, and the ever-evolving memes.  Everyone has figured out how to tweak it to best represent their lives and interests: hikers, climbers, birdwatchers, and other lovers of the outdoors post their daring feats and snaps of dawn over this or that lake; artists post videos of their works-in-progress as they go; cooks and bakers post snapshots of their (artfully) dirty countertops; and authors post quotes, snapshots of their bundled manuscripts, and tantalizing glimpses of their laptop screens.  There are plenty of cats, and lattes, and half-eaten breakfasts to be found if you follow folks who are prone to disorganization, but most Instagram users are part-way through the process of developing a personal “brand”––and many are more interested in showing you who they are than in showing you what they eat.  Follow these people––these authors.

Top 5 Best Practices:

1. Go for the gut.  Instagram is about intimacy.  Remember that, if you remember nothing else about this post.  Your followers on Instagram aren’t interested in posts that keep them at arms-length; the whole reason they follow you is that they want an “inside look,” to “go behind the scenes” of your life, even if you’re just a moderately successful accountant from Atlanta.  Posts that show a glimpse of your heart and your goals as a writer, or a slice of a rough day, are more likely to engage your fans.  If you don’t care about the content of a photo, that’s a good sign that they won’t either.

2. Think regular, but not too regular.  You don’t have to sit down and block out a schedule for the next six months, but it is a good idea to plan a regular post––perhaps once a week––that your followers (your readers!) can count on seeing pop up in their feeds.  It’s also a good idea to allow plenty of room for spontaneous posts that reflect your mood at a given moment, and those all-important surprises that transform a day into an important day.  Just don’t clutter up your followers’ feeds with repetitive or blasé posts that tempt them to keep scrolling and scrolling past all of your hard-won new content!

3. You’re in the inspiration business, so share yours.  ‘Nuff said, really.  One of the fastest ways to a reader’s heart is to talk with them about the backstories to the works they love best.  Reading is about imagination, and inspiration, and participation––every bit as much as writing––so time spent sharing how and why you create what you create … is time well spent.  Show your readers the emotional or physical worlds that they encounter in your books––snapshots of the real café you frequent that inspired the one in your latest novel, or the skyline of the city in which your novel is set, or a landscape overlaid with a quote that you turned to when facing your greatest discouragements––or that your characters turned to when facing theirs.

4. Use the hashtags and @username functions.  I think I’ve about over-talked the importance of hashtags elsewhere (especially in my Twitter primer two weeks ago), but I cannot overstate the fundamental utility of these built-in functions.  Findability remains key on any platform, including Instagram, and despite its visual nature it’s just as entrenched in metadata as Facebook, Twitter, and Tumblr.  People will still find you (and you, them) using keyword searches and hashtags, and they’ll respond to your material if they receive notification that you called them out by name.  Host giveaways!  Post a weekly “top fan” award!  Use the system, above all, to interact with those all-important followers!

5. Don’t posture.  All social media platforms are saturated with posts that the average user will find narcissistic and annoying, and although we can most definitely argue the merits of positive self-image and self-affirmation, it’s best not to turn your Instagram feed into a continual parade of any one type of content, especially the kind that forgets that connection requires conversation.  Keep your pictures diverse, in nature and editing and subject, and your Instagram followers will feed on your creativity, your (carefully curated) spontaneity, and your interest in them.

Most Overlooked Feature:

The “Direct Message” function of Instagram, hands-down!  You can send a private or semi-private message to up to fifteen followers at once, and although this feature won’t exactly broadcast your news and message to the general public, it will most definitely help build that sense of intimacy that I mentioned in point #1, above.  You can use a DM to announce giveaway winners, or to surprise and delight a few select followers with bonus material!  A DM feels much more intimate, and meaningful, than a picture any one of a hundred thousand people can see––and on Instagram, intimacy directly translates to lasting engagement with your fan base.  Together, you and your followers can finish this sentence: “A picture is worth a ______________!”

I hope you’ll join me in building this Social Media Primer!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at  And remember to check back each Wednesday for your weekly dose of social media know-how. ♠

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog,

An Indie Author’s Social Media Primer | Tumblr

It’s kind of a big deal.  Such a big deal, in fact, that even the White House has one, and the President of the United States has done a Q&A on one.  What am I talking about?  I’m talking about Tumblr, the microblogging platform that quite literally causes and feeds a frenzy of conversations––many of them controversial.  And with over 81 million new posts going up every day, spread across more than 243 million individual blogs, the potential heft of any given piece of content is massive––particularly since Tumblr’s graphic-driven interface makes “reblogging” the posts of others so incredibly easy.


So how does Tumblr work?  As with its distant cousins, Facebook and Twitter, Tumblr is a hybrid blogging and social networking platform.  Its structure is fourfold in that it allows users to:

  1. Post new content, which will then appear on both their blog and in the “feed” of any other user who “follows” that blog;
  2. View the blogs and “reblogs” of others, in a single streamlined and constantly updated feed;
  3. Share or “reblog” the posts of others, all of which will appear––with attribution––in their feeds; and
  4. Discover new content by searching Tumblr’s general database, using hashtags, keyword searches, and a variety of other built-in exploratory features.

In many ways, Tumblr’s user interface feels a great deal like Twitter’s––which we discussed in detail last week––in large part because in both cases the interface places great structural emphasis on the content of each tweet or post.  Facebook, which we’ll discuss more in weeks to come, is structured to emphasize the relationships between users themselves; this isn’t to say that Tumblr and Twitter don’t allow for personal connection, or that Facebook doesn’t allow for the production of content, but there is a subtle shift in the warp and weft of each platform which determines what gets seen and what slips under the radar.

On Tumblr, who you are is less important than what you post, and the “best” posts hit a sweet spot in respect to visual appeal, cultural relevance, timeliness, tone, and length.  (Don’t worry, I’ll expand on these five points in a moment.)  You can easily see which posts are successful; they’re the ones with the most “likes” or “reblogs,” both of which are tabulated as “notes.”  For self-published and indie authors looking for a bit of exposure, there’s nothing so handy as a website that is, quite literally, designed to take content viral.

Debunking the Great Tumblr Myth: “Notes are the most important thing.”

I’m not going to lie––notes are important.  But they’re not the only important indicator of success on Tumblr, and they’re not even an accurate indicator of a piece of content’s popularity.  Because likes and reblogs are conflated together into the note count, it’s impossible to winnow out how many people flat out “liked” a given post, and how many are commenting on it.  As you may know from other websites, comments on any given social media platform where anonymity is guaranteed (Tumblr users do not have to divulge their names or personal information to set up accounts) can range from fans going wild over their favorite things to people being downright mean.  Most of Tumblr’s many millions of users prefer to reblog content they like rather than content they dislike, but some use the “reblog” feature to elaborate upon, rebut, or otherwise respond to the posts of others.  This type of feedback can provide other benefits to you as an author, but it cannot be equated directly to “Yes!  My stab at self-promotion is a raging success!”  No, notes are not the most important thing.  Engagement is.

So how do you get the average Tumblr user to stop scrolling through the hundreds or thousands of blog posts and reblogs in their feed to look at your excerpt, or your book cover, or your “behind-the-scenes” video?

Top 5 Best Practices:

1. Make sure it looks good.  Visual appeal cannot be over-trumped as the leading reason why a pair of eyes will fasten onto your post.  Many of Tumblr’s most canny users won’t even bother posting any text at all if it isn’t accompanied by a pleasing graphic or photograph of some kind.  In fact, most Tumblr users will lead with the picture, rather than slipping it in as an afterthought.  Since Tumblr is a medium of fast consumption leading to speedy sharing, the image should be something that is easily comprehended after just a quick glance, so as to keep the reader’s eye moving, roving further into the text that follows.  It’s also a good thought to break up dense text posts with a .GIF file or two––the “reaction .GIF” is a Tumblr specialty, and not one to be underestimated. (There’s nothing like a perfectly on-point .GIF to inject a text post with a dose of humor and personality!)


2. Keep it relevant.  This should go without saying, but a wise friend once pointed out to me that my own (private) blog was a confusing mish-mash of my interests (which are many) and my own material (which is quite specific in focus).  As an indie author looking to create a cohesive, effective methodology in dealing with social media, it’s a good idea to specialize.  That is to say, you should keep your posts––both of original content and any reblogged material that might catch your eye––focused on you, your book, and the authorial process.  If you become enamored of all of the different features that Tumblr has to offer, and if you enjoy reading an eclectic mix of posts by others, that’s wonderful!  … Just make sure that you create a separate blog for your author-related activities so that you don’t accidentally inundate your followers with Shia LaBeouf memes.

3. Timeliness is key.  Tumblr is the home of revolutions.  More than half of Tumblr’s active users report being under 25 years of age, and the platform’s format encourages the Millennials’ activist leanings.  The Occupy Wall Street crowd?  It may have found a second home on Twitter, but its native land is Tumblr.  Ever heard of the #BlackLivesMatter hashtag?  Or #WeNeedDiverseBooks?  One of teenage designer and activist Kyemah McEntyre’s handmade creations walked the red carpet at the BET Awards because of Tumblr.  Petitions have been signed, flags taken down, flags proudly shaken, politicians heckled, and, quite possibly, laws passed on the momentum generated by Tumblr’s dedicated, active, and socially-engaged user base.  They’re politically and economically diverse, and as feverishly clannish as any other group of Millennials, and if you can make them care about your work, you’ll never want for support.  All of this to say, it’s best to keep an ear to the ground.  If you’re willing to use Tumblr as a tool, you should “follow” as many other users as you need to in order to stay in touch with current trends, topics, and ongoing conversations.  If you know what’s spurring interest, you can reframe your own posts to touch on these hot-button issues, and generate more interest in your work.

4. Watch your tone.  I’m kind of holding forth here in this post, which I’d stress can be either the most effective approach, ever to Tumblr, or the most annoying thing, ever.  There are four main speeds when it comes to tone on Tumblr: ranting, reflecting, ridiculous self-posturing, and photo essaying.  Rants are passionate (and sometimes, though rarely, lengthy) attacks on the various injustices of life, whether humorous or serious in nature.  Reflective posts usually consist of brief narrative bursts, retelling past events or unwinding the implications of some thought experiment (Harry Potter and other fictional worlds inspire many of these, I find).  A Tumblr user might dip a toe into ridiculous self-posturing when looking to inspire a good laugh or let off some steam, and often these posts are spoken in the coded language of memes.  Some users eschew text altogether and simply post photo essays of their adventures; many hikers, climbers, boulderers, runners, and artists of all disciplines use Tumblr as a sort of interactive portfolio or photo album.  One of the many quirky realities of Tumblr is that a post which uses only one of these tones is more likely to go viral than another post that tries to use more than one tone.  Tumblr users are looking for easily digestible, bite-sized pieces of life.

5. Keep it readable by keeping it brief.  As with my last point, length is best viewed through a lens of digestibility.  The world of Tumblr moves fast, and sometimes sideways, and content has to be focused, brief, and either hilarious or achingly accurate in order to collect notes.  The most successful Tumblr bloggers post nuggets that are quick to read or view, and they post regularly.  I find that instead of encouraging simplicity and generalization, Tumblr users’ love of brevity actually encourages complexity and specialization.  The more direct the statement, the more likely someone else is to respond––and for a single sentence to provoke a snowball effect of comments and reblogs.

Most Overlooked Feature:

Most Tumblr users either upload text or photographs, but Tumblr actually allows for several other types of posts: videos, quotes, links, and chats.  As an author, you should most definitely take advantage of the “quotes” feature to introduce your followers to your voice, characters, and above all––your book!

I hope you’ll join me in building this Social Media Primer!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at  And remember to check back each Wednesday for your weekly dose of social media know-how. ♠

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog,

Self-Publishing & Merchandising : Summary Edition

Ten posts and eleven weeks ago, we started out on this foray into merchandising together.  My original list was only five items long, but as the weeks ticked by, I realized there was just so much more to unpack––so, so much more.  There were weeks when I faced a great recurring quandary, the same quandary that every book-to-film adaptation seems to face these days: “Do I stick with the original vision for this piece, or do I split it into three shorter pieces and fill in the gaps with editorializing?”  Which is not to say I quibble with the unstoppable Hollywood machinery; in fact, it’s entirely apropos, I think, to compare merchandising to such a vast and powerful cultural institution.

Ultimately, in the end, merchandising is about making money off of your books, and making money off of books is a difficult enterprise, even when your book is published with a major traditional publishing house.  It might sound mercenary to say so, and thereby take books out of the lofty world of ideas and philosophies and re-shelve them among the lower reaches of the sticky-fingered common folk … but at the same time, we must recognize that a book which sells well spreads its ideas well.  A well-marketed book is an effective vehicle for those lofty ideas.  We cannot shy from the twin facts that merchandising is a) good for us, the indie authors of the world, and b) good for our readers, who are presented with more options, and drawn into more worlds of ideas.

There’s also a third completely parenthetical side benefit … which is to say, c) merchandising can be loads of fun.  Who doesn’t love to participate, in some small way, in the stories that taught them to dream big?  (….and I’m saying this while I wear a tee-shirt that literally glows in the dark with the schematics for the Space Shuttle.)  It might be escapism to try and keep dreams alive a little while longer––whether by slipping on a tee-shirt, or purchasing a special edition––but it may also be exactly what someone needs to forge ahead.

There’s simply no way around one fact: Merchandising can be a lot of work.  For the self-published author, it’s a daunting idea at the very least and quite possibly even a paralyzing one.  In my first post, all those weeks ago, I wrote that publishing a book does not always equate to instant success––in fact, it only very rarely catapults an author past the breaking-even point.  But merchandising, specifically, and self-publishing in general are made so much easier by the presence of a dedicated and supportive community of fellow-laborers, and hopefully by the resources that blogs like this one compile.  This series of blog posts (listed below for convenience) may only represent one feeble drop in the bucket when it comes to the resources you can turn to, but I hope that I’ve managed to find a balance between the “Big Picture” (AKA “Concise and Readable”) and some of the finer points of merchandising (AKA “I Should Probably Break This Up Into Twenty Sequels”).


Thank you for sticking it out and being a part of this series––your feedback and suggestions have always been of such great use, dear readers.  The comments box remains open, but in the meantime, get ready to come at self-publishing from a wholly different angle starting next week Wednesday!  I’ll be examining a whole host of social media platforms and breaking down the most surprising ways in which they can be of use to you.  It’s going to be a blast!  ♠

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog,