photo (c) KMM, 2015

An Indie Author’s Social Media Primer | Instagram

Another week, another new social media platform.  You might think we would have run out of new ideas and methods for digital connection by now, but the list of possibilities only seems to keep expanding––and in some cases, though not all, the platforms are enduring.  Instagram is one of those platforms, and it may just turn out to be one of the most useful ones there is for the self-published author looking to dive into the whole marketing-by-networking process.

photo (c) KMM, 2015

It’s not that Instagram doesn’t have its fair share of detractors (believe me, it does)––but then, which social media platform manages to keep all of its users happy, all of the time?  There are journalists out there who firmly believe that marketing your books through social media is an endeavor bound and doomed to fail; they are, however, in the minority.  And a lot of authors, like indie poet Mirtha Michelle, have found promotional success after creating authentic and dynamic relationships with their fans.  “I don’t try to be anything I’m not,” she writes.  “I’ll post pieces of who I am.”  All social media platforms present opportunities to connect in this way, but Instagram in particular has found a dedicated and loyal user base––industry professionals are beginning to recognize that Instragram’s model of encouraging its users to post images of day-to-day activities is something we can rely on to stick around, unlike some other quote-on-quote “faddish” platforms.

So, what is Instagram?  To tell you what it is, we first have to clear up the biggest myth of all––that is, what it isn’t:

Debunking the Great Instagram Myth: “It’s all cats, lattes, and what you had for breakfast.”

Instagram is one of the most streamlined social media platforms out there, in part because it has been engineered almost exclusively for “mobile” use––that is, as an app for smartphones.  Users snap a picture on their smartphone’s built-in camera of what’s going on around them, edit it to look artsy or gritty or incandescently pretty using one of the app’s “filters,” and then post the picture for their friends, family, and other followers to “like” and comment on.  Users have only to scroll through their feeds with the swipe of a thumb to view all of the pictures taken by all of the people they follow.  Ease of use and the built-in appeal of a visually-driven interface makes Instagram an engaging digital space, and it has evolved to allow users to post short videos in addition to their pictures.

Instagram is generally, in my experience, an upbeat place––rife with photos of waterfalls and meadows overlaid with inspirational quotes, self-aware embarrassing selfies, and the ever-evolving memes.  Everyone has figured out how to tweak it to best represent their lives and interests: hikers, climbers, birdwatchers, and other lovers of the outdoors post their daring feats and snaps of dawn over this or that lake; artists post videos of their works-in-progress as they go; cooks and bakers post snapshots of their (artfully) dirty countertops; and authors post quotes, snapshots of their bundled manuscripts, and tantalizing glimpses of their laptop screens.  There are plenty of cats, and lattes, and half-eaten breakfasts to be found if you follow folks who are prone to disorganization, but most Instagram users are part-way through the process of developing a personal “brand”––and many are more interested in showing you who they are than in showing you what they eat.  Follow these people––these authors.

Top 5 Best Practices:

1. Go for the gut.  Instagram is about intimacy.  Remember that, if you remember nothing else about this post.  Your followers on Instagram aren’t interested in posts that keep them at arms-length; the whole reason they follow you is that they want an “inside look,” to “go behind the scenes” of your life, even if you’re just a moderately successful accountant from Atlanta.  Posts that show a glimpse of your heart and your goals as a writer, or a slice of a rough day, are more likely to engage your fans.  If you don’t care about the content of a photo, that’s a good sign that they won’t either.

2. Think regular, but not too regular.  You don’t have to sit down and block out a schedule for the next six months, but it is a good idea to plan a regular post––perhaps once a week––that your followers (your readers!) can count on seeing pop up in their feeds.  It’s also a good idea to allow plenty of room for spontaneous posts that reflect your mood at a given moment, and those all-important surprises that transform a day into an important day.  Just don’t clutter up your followers’ feeds with repetitive or blasé posts that tempt them to keep scrolling and scrolling past all of your hard-won new content!

3. You’re in the inspiration business, so share yours.  ‘Nuff said, really.  One of the fastest ways to a reader’s heart is to talk with them about the backstories to the works they love best.  Reading is about imagination, and inspiration, and participation––every bit as much as writing––so time spent sharing how and why you create what you create … is time well spent.  Show your readers the emotional or physical worlds that they encounter in your books––snapshots of the real café you frequent that inspired the one in your latest novel, or the skyline of the city in which your novel is set, or a landscape overlaid with a quote that you turned to when facing your greatest discouragements––or that your characters turned to when facing theirs.

4. Use the hashtags and @username functions.  I think I’ve about over-talked the importance of hashtags elsewhere (especially in my Twitter primer two weeks ago), but I cannot overstate the fundamental utility of these built-in functions.  Findability remains key on any platform, including Instagram, and despite its visual nature it’s just as entrenched in metadata as Facebook, Twitter, and Tumblr.  People will still find you (and you, them) using keyword searches and hashtags, and they’ll respond to your material if they receive notification that you called them out by name.  Host giveaways!  Post a weekly “top fan” award!  Use the system, above all, to interact with those all-important followers!

5. Don’t posture.  All social media platforms are saturated with posts that the average user will find narcissistic and annoying, and although we can most definitely argue the merits of positive self-image and self-affirmation, it’s best not to turn your Instagram feed into a continual parade of any one type of content, especially the kind that forgets that connection requires conversation.  Keep your pictures diverse, in nature and editing and subject, and your Instagram followers will feed on your creativity, your (carefully curated) spontaneity, and your interest in them.

Most Overlooked Feature:

The “Direct Message” function of Instagram, hands-down!  You can send a private or semi-private message to up to fifteen followers at once, and although this feature won’t exactly broadcast your news and message to the general public, it will most definitely help build that sense of intimacy that I mentioned in point #1, above.  You can use a DM to announce giveaway winners, or to surprise and delight a few select followers with bonus material!  A DM feels much more intimate, and meaningful, than a picture any one of a hundred thousand people can see––and on Instagram, intimacy directly translates to lasting engagement with your fan base.  Together, you and your followers can finish this sentence: “A picture is worth a ______________!”

I hope you’ll join me in building this Social Media Primer!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of social media know-how. ♠

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.
IMG_1072

An Indie Author’s Social Media Primer | Tumblr

It’s kind of a big deal.  Such a big deal, in fact, that even the White House has one, and the President of the United States has done a Q&A on one.  What am I talking about?  I’m talking about Tumblr, the microblogging platform that quite literally causes and feeds a frenzy of conversations––many of them controversial.  And with over 81 million new posts going up every day, spread across more than 243 million individual blogs, the potential heft of any given piece of content is massive––particularly since Tumblr’s graphic-driven interface makes “reblogging” the posts of others so incredibly easy.

IMG_1072

So how does Tumblr work?  As with its distant cousins, Facebook and Twitter, Tumblr is a hybrid blogging and social networking platform.  Its structure is fourfold in that it allows users to:

  1. Post new content, which will then appear on both their blog and in the “feed” of any other user who “follows” that blog;
  2. View the blogs and “reblogs” of others, in a single streamlined and constantly updated feed;
  3. Share or “reblog” the posts of others, all of which will appear––with attribution––in their feeds; and
  4. Discover new content by searching Tumblr’s general database, using hashtags, keyword searches, and a variety of other built-in exploratory features.

In many ways, Tumblr’s user interface feels a great deal like Twitter’s––which we discussed in detail last week––in large part because in both cases the interface places great structural emphasis on the content of each tweet or post.  Facebook, which we’ll discuss more in weeks to come, is structured to emphasize the relationships between users themselves; this isn’t to say that Tumblr and Twitter don’t allow for personal connection, or that Facebook doesn’t allow for the production of content, but there is a subtle shift in the warp and weft of each platform which determines what gets seen and what slips under the radar.

On Tumblr, who you are is less important than what you post, and the “best” posts hit a sweet spot in respect to visual appeal, cultural relevance, timeliness, tone, and length.  (Don’t worry, I’ll expand on these five points in a moment.)  You can easily see which posts are successful; they’re the ones with the most “likes” or “reblogs,” both of which are tabulated as “notes.”  For self-published and indie authors looking for a bit of exposure, there’s nothing so handy as a website that is, quite literally, designed to take content viral.

Debunking the Great Tumblr Myth: “Notes are the most important thing.”

I’m not going to lie––notes are important.  But they’re not the only important indicator of success on Tumblr, and they’re not even an accurate indicator of a piece of content’s popularity.  Because likes and reblogs are conflated together into the note count, it’s impossible to winnow out how many people flat out “liked” a given post, and how many are commenting on it.  As you may know from other websites, comments on any given social media platform where anonymity is guaranteed (Tumblr users do not have to divulge their names or personal information to set up accounts) can range from fans going wild over their favorite things to people being downright mean.  Most of Tumblr’s many millions of users prefer to reblog content they like rather than content they dislike, but some use the “reblog” feature to elaborate upon, rebut, or otherwise respond to the posts of others.  This type of feedback can provide other benefits to you as an author, but it cannot be equated directly to “Yes!  My stab at self-promotion is a raging success!”  No, notes are not the most important thing.  Engagement is.

So how do you get the average Tumblr user to stop scrolling through the hundreds or thousands of blog posts and reblogs in their feed to look at your excerpt, or your book cover, or your “behind-the-scenes” video?

Top 5 Best Practices:

1. Make sure it looks good.  Visual appeal cannot be over-trumped as the leading reason why a pair of eyes will fasten onto your post.  Many of Tumblr’s most canny users won’t even bother posting any text at all if it isn’t accompanied by a pleasing graphic or photograph of some kind.  In fact, most Tumblr users will lead with the picture, rather than slipping it in as an afterthought.  Since Tumblr is a medium of fast consumption leading to speedy sharing, the image should be something that is easily comprehended after just a quick glance, so as to keep the reader’s eye moving, roving further into the text that follows.  It’s also a good thought to break up dense text posts with a .GIF file or two––the “reaction .GIF” is a Tumblr specialty, and not one to be underestimated. (There’s nothing like a perfectly on-point .GIF to inject a text post with a dose of humor and personality!)

abbienat01

2. Keep it relevant.  This should go without saying, but a wise friend once pointed out to me that my own (private) blog was a confusing mish-mash of my interests (which are many) and my own material (which is quite specific in focus).  As an indie author looking to create a cohesive, effective methodology in dealing with social media, it’s a good idea to specialize.  That is to say, you should keep your posts––both of original content and any reblogged material that might catch your eye––focused on you, your book, and the authorial process.  If you become enamored of all of the different features that Tumblr has to offer, and if you enjoy reading an eclectic mix of posts by others, that’s wonderful!  … Just make sure that you create a separate blog for your author-related activities so that you don’t accidentally inundate your followers with Shia LaBeouf memes.

3. Timeliness is key.  Tumblr is the home of revolutions.  More than half of Tumblr’s active users report being under 25 years of age, and the platform’s format encourages the Millennials’ activist leanings.  The Occupy Wall Street crowd?  It may have found a second home on Twitter, but its native land is Tumblr.  Ever heard of the #BlackLivesMatter hashtag?  Or #WeNeedDiverseBooks?  One of teenage designer and activist Kyemah McEntyre’s handmade creations walked the red carpet at the BET Awards because of Tumblr.  Petitions have been signed, flags taken down, flags proudly shaken, politicians heckled, and, quite possibly, laws passed on the momentum generated by Tumblr’s dedicated, active, and socially-engaged user base.  They’re politically and economically diverse, and as feverishly clannish as any other group of Millennials, and if you can make them care about your work, you’ll never want for support.  All of this to say, it’s best to keep an ear to the ground.  If you’re willing to use Tumblr as a tool, you should “follow” as many other users as you need to in order to stay in touch with current trends, topics, and ongoing conversations.  If you know what’s spurring interest, you can reframe your own posts to touch on these hot-button issues, and generate more interest in your work.

4. Watch your tone.  I’m kind of holding forth here in this post, which I’d stress can be either the most effective approach, ever to Tumblr, or the most annoying thing, ever.  There are four main speeds when it comes to tone on Tumblr: ranting, reflecting, ridiculous self-posturing, and photo essaying.  Rants are passionate (and sometimes, though rarely, lengthy) attacks on the various injustices of life, whether humorous or serious in nature.  Reflective posts usually consist of brief narrative bursts, retelling past events or unwinding the implications of some thought experiment (Harry Potter and other fictional worlds inspire many of these, I find).  A Tumblr user might dip a toe into ridiculous self-posturing when looking to inspire a good laugh or let off some steam, and often these posts are spoken in the coded language of memes.  Some users eschew text altogether and simply post photo essays of their adventures; many hikers, climbers, boulderers, runners, and artists of all disciplines use Tumblr as a sort of interactive portfolio or photo album.  One of the many quirky realities of Tumblr is that a post which uses only one of these tones is more likely to go viral than another post that tries to use more than one tone.  Tumblr users are looking for easily digestible, bite-sized pieces of life.

5. Keep it readable by keeping it brief.  As with my last point, length is best viewed through a lens of digestibility.  The world of Tumblr moves fast, and sometimes sideways, and content has to be focused, brief, and either hilarious or achingly accurate in order to collect notes.  The most successful Tumblr bloggers post nuggets that are quick to read or view, and they post regularly.  I find that instead of encouraging simplicity and generalization, Tumblr users’ love of brevity actually encourages complexity and specialization.  The more direct the statement, the more likely someone else is to respond––and for a single sentence to provoke a snowball effect of comments and reblogs.

Most Overlooked Feature:

Most Tumblr users either upload text or photographs, but Tumblr actually allows for several other types of posts: videos, quotes, links, and chats.  As an author, you should most definitely take advantage of the “quotes” feature to introduce your followers to your voice, characters, and above all––your book!

I hope you’ll join me in building this Social Media Primer!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of social media know-how. ♠

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Self-Publishing & Merchandising : Summary Edition

Ten posts and eleven weeks ago, we started out on this foray into merchandising together.  My original list was only five items long, but as the weeks ticked by, I realized there was just so much more to unpack––so, so much more.  There were weeks when I faced a great recurring quandary, the same quandary that every book-to-film adaptation seems to face these days: “Do I stick with the original vision for this piece, or do I split it into three shorter pieces and fill in the gaps with editorializing?”  Which is not to say I quibble with the unstoppable Hollywood machinery; in fact, it’s entirely apropos, I think, to compare merchandising to such a vast and powerful cultural institution.

Ultimately, in the end, merchandising is about making money off of your books, and making money off of books is a difficult enterprise, even when your book is published with a major traditional publishing house.  It might sound mercenary to say so, and thereby take books out of the lofty world of ideas and philosophies and re-shelve them among the lower reaches of the sticky-fingered common folk … but at the same time, we must recognize that a book which sells well spreads its ideas well.  A well-marketed book is an effective vehicle for those lofty ideas.  We cannot shy from the twin facts that merchandising is a) good for us, the indie authors of the world, and b) good for our readers, who are presented with more options, and drawn into more worlds of ideas.

There’s also a third completely parenthetical side benefit … which is to say, c) merchandising can be loads of fun.  Who doesn’t love to participate, in some small way, in the stories that taught them to dream big?  (….and I’m saying this while I wear a tee-shirt that literally glows in the dark with the schematics for the Space Shuttle.)  It might be escapism to try and keep dreams alive a little while longer––whether by slipping on a tee-shirt, or purchasing a special edition––but it may also be exactly what someone needs to forge ahead.

There’s simply no way around one fact: Merchandising can be a lot of work.  For the self-published author, it’s a daunting idea at the very least and quite possibly even a paralyzing one.  In my first post, all those weeks ago, I wrote that publishing a book does not always equate to instant success––in fact, it only very rarely catapults an author past the breaking-even point.  But merchandising, specifically, and self-publishing in general are made so much easier by the presence of a dedicated and supportive community of fellow-laborers, and hopefully by the resources that blogs like this one compile.  This series of blog posts (listed below for convenience) may only represent one feeble drop in the bucket when it comes to the resources you can turn to, but I hope that I’ve managed to find a balance between the “Big Picture” (AKA “Concise and Readable”) and some of the finer points of merchandising (AKA “I Should Probably Break This Up Into Twenty Sequels”).

SELF-PUBLISHING AND MERCHANDISING : THE SERIES

Thank you for sticking it out and being a part of this series––your feedback and suggestions have always been of such great use, dear readers.  The comments box remains open, but in the meantime, get ready to come at self-publishing from a wholly different angle starting next week Wednesday!  I’ll be examining a whole host of social media platforms and breaking down the most surprising ways in which they can be of use to you.  It’s going to be a blast!  ♠

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Self-Publishing & Merchandising : Mugs & notepads & tee-shirts, oh my!

And so we come to the penultimate branch of our ever-growing merchandising tree.  The list of possible merchandising strategies just keeps on growing: first, we looked at extras and special editions; second, we examined book covers and jacket design; third, we perused the possibilities in respect to a book’s interior design; fourth, we lifted the lid on the all-important blurb; fifth, we took a wander through the basics of book reviews; sixth, we took note of how to get and give good book reviews; seventh, took tips for working with Amazon; eighth, we took a long hard look at what Barnes & Noble (still) has to offer; and ninth (but not last or least) we listed a few more publication options, including CreateSpace and Outskirts Press, for the (discerning) independently published author.

That’s quite a lot to keep in mind, I know, when setting out.  My primary goal in starting this series was not to overwhelm, or even to provide a kind of self-publishing and merchandising bible for newcomers, but rather to start asking questions.  Hopefully I’ve done that–and hopefully we’ll all keep doing that–as the weeks go by and I begin looking at other topics.  My secondary goal was to inch a little closer to my original concern in writing these Wednesday blog posts–that is, to zoom in on the book as an object, transformable and malleable, and as a product we can treat as such in addition to treating it as it deserves to be treated–as a vehicle for ideas.

It’s fitting, then, that the second-to-last post in this series would deal with other products, the objects that we purchase or acquire that mean something to us because of the books and ideas they conjure up.  Merchandising is, in a lot of ways, about nostalgia.  If we encounter a book that we absolutely love, or get wrapped up in a world of someone else’s making, we tend to want to wrap ourselves up in a little bit of the feeling that that book or world gave us.  I say this as someone sitting at her desk, wearing a tee-shirt emblazoned with the schematics for the Space Shuttle, which I got to watch leave twin trails above the mangrove swamps on its way into orbit, and which I got to listen to as it returned to the atmosphere with its signature double sonic boom.  You see what merchandising does?  It gives us a way to hold on.

In the spirit of holding on, I put together a quick list of some of the more reputable places where you can go to create merchandise to wrap your readers up in your world.  Everyone knows about Etsy, of course, which is a wonderful site (and even provides holiday merchandising guides!) but requires its users to do all of the creation/printing/manufacturing work, and merely manages the sales of things which have already been brought into being.  If you aren’t wholly confident in your knitting or screenprinting or jewelry-making skills, these websites may be more your speed:

  • CafePress has an entire Print on Demand (POD) page.  All you need is an image or slogan to upload, and you can leave the rest of the design and print work to them.  You can sell on the CafePress marketplace for no additional cost, but setting up your own “store” will cost you (and for each store you set up, you will incur an additional fee).  CafePress’ default commission is 10%.
  • Zazzle operates in much the same way, and if you know Google is willing to pour money into it, it’s probably doing something right.  It even offers customizable options, so you or your fans aren’t necessarily stuck with one unworkable design.  Zazzle offers 10-15% commissions to its sellers.
  • DeviantArt is a golden oldie of the POD merchandise market, but users who were there in its years of infancy will be happy to know it has expanded its options to include more options when it comes to printing high-quality visual files.  If you have some pictures, posters, or other visual leaving-pieces to take to a conference or exposition or reading, DeviantArt has got you covered.  The DeviantArt Prints store offers a 20% commission on retail price for its sellers.  Websites like RedBubble and FineArtAmerica are similar in scope and offerings.
  • If you’re looking to print tee shirts, specifically, websites like SkreenedSpreadshirt, and Wordans will do for you what DeviantArt and its ilk do for art prints.  (There’s also AcmePrints and Atlas Embroidery for your larger orders.)
  • Printmojo offers classic screenprinting, with minimum orders (say, 24) and a low setup fee (around $3.50).  They offer a lot of options, though, and ordering more than the minimum can have its uses–more profits for you if you sell the merchandise rather than give it away, for example.
  • If you’re looking for a web retailer that can cut you chenille letters or embroider pennants or generally make enormous things to decorate your space (say, a booth at a fair) with, check out Custom Pennant.   Their website offers a lot of really out-there stuff that you wouldn’t necessarily think of as being useful, but actually is.  Weird how that works.
  • Last but not least, don’t forget your hybrid publishing firms, which will often offer merchandising bundles among their other listings. The advantage is that you pay one lump sum, but still (often) have a hand in the design process, and you don’t have to deal with the hassle of commissions and set-up fees.

And there you have it!  If you think of any retailers I may have forgotten, let me know in the comments section below!  Next week, I’ll be taking us back to the beginning, and forward into the future.♠

I’m realistic, or I like to think I am.  This topic is bigger than just me and my own thoughts.  I’d like to open the floor to you, dear reader.  If you have any thoughts to share on the topic of merchandising, or questions you’d like answered, send them my way via the comments box below!  I want to hear from you, and I love nothing more than a good excuse to do a little research if I don’t know something off of the top of my head.  Jump on in!

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Self-Publishing & Merchandising : Working with CreateSpace & Others

In this, my tenth post in an ongoing series about Self-Publishing and Merchandising, I’ll be taking a close look at how you can optimize your use of the CreateSpace platform––as well as recommending a few others for your consideration––just as last week I put together a few words about working with Barnes & Noble to merchandise your work, and the week before I examined Amazon’s platform to similar effect.  (And really, these brick-and-mortar or digital retailers end up doing much of the work for you, which is lovely of their algorithm-wranglers.)  I also mentioned the fact that much of the merchandising we’ve looked at together over previous weeks takes for granted that the book is its own complete product, the sum of its parts (see: book covers and jacket design, interior design, special additions, and the blurb), and the sum of other parts, too (see my posts on the book review, as well as how to get and give blog reviews).  While retailers like Amazon and Barnes & Noble certainly have a head start and therefore an enormous edge over their competition, it’s still worth taking a peek at a third party or two to see what they have to offer!

CREATESPACE :

First, to clear the air: CreateSpace is an Amazon subsidiary.  Back in the days when it was known as CustomFlix, the company that is now CreateSpace was mostly known as a place to create “flix” or movies.  These days, its mission is “to profitably connect filmmakers, musicians, and authors to their worldwide audience,” a mission that has seen it rise to the top of companies offering Print on Demand (POD) books as well as Audio Books on Demand (ABOD)––a wonderful mission for readers and self-publishing writers on the whole, but not necessarily good news for those who wish to publish out from under the shadow of the giants.  If you’re looking for a platform that gives you glossy and polished POD books as well as the benefits of beautiful algorithms that will more or less take care of your merchandising for you, then keep CreateSpace on your list––and follow my directions for working with Amazon.

If you’re looking to branch out, here are a few more options for you!

  • BookBaby allows authors to distribute their ebooks through Amazon, Apple’s iStore, and elsewhere. This platform’s nonstandard payment model makes it a great fit for those authors hoping for strong sales of their books: rather than subtract from royalties, its basic package charges $99 in an initial sign-up fee and then $19 for every following year.
  • Booktango creates opportunities to convert, upload, and edit manuscripts, distributing through Nook, Amazon, and other digital retailers. Booktango claims to offer authors 100% of royalties from its own online bookstore as well as 100% of net royalties from other online retailers once they’ve sliced away their own commissions.
  • FastPencil serves as a publishing and networking service for authors and publishers by providing assistance with content, distribution, marketing, and workflow for both print books and ebooks.
  • Kobo Writing Life is the digital publishing arm of Indigo’s Kobo hardware program. It offers analytics, a learning center that helps guide new users through the (global) publishing process.
  • Lulu provides for-pay premium services, such as editing for manuscripts and promotional video creation, not to mention free e-book conversion.  In addition to commission fees charged by distribution websites like Apple’s iStore, Lulu charges an additional 10%.
  • Outskirts Press (and other hybrid self-publishing companies) offer paid publishing services for authors who are looking for entry into the self-publishing market without the hassle of taking on all of the work themselves.  The best part of choosing a hybrid self-publishing company like Outskirts is that authors get to keep their profits (thereby recouping the original expenditure of purchasing a publication package) while benefiting from professionals who really know what they’re talking about when it comes to editing, design, distribution, and––yes!––merchandising.
  • Printful + Gumroad have teamed up to create a simple payment and digital delivery system which will allow authors (or anyone else with digital products to sell) to weave e-book sales directly into their website. Websites like Sellfy, DigitalDeliveryApp and e-Junkie offer similar services.
  • Pronoun (formerly known as Vook) is currently going through a transition before it relaunches, but has a history of offering design work for both digital and print books, marketing, and distribution. It makes (made?) room for video and audio features, and polished, professional-looking POD books. Vook offered free consultations before it even provided a quote, and distributed through all major online retailers.  It also had a lovely dashboard.  There’s no reason to believe that in its next incarnation, Pronoun/Vook won’t continue to offer the same services.
  • Smashwords remains one of the largest distributors of self-published ebooks in the world, and its “Meatgrinder” program lets authors convert their Microsoft Word documents into any of the offered ebook formats for sale in any of the big online ebookstores. Authors get around 85% of net sales made through Smashwords’ online store, a bit less through other retailers.
  • Wattpad is a social writing and reading platform built for those looking to create visual design-driven projects, including interactive novels. The process begins with choosing a template, then text and images, animation and three-dimensional objects. It does not provide authors with ISBNs for their books, but those can be purchased elsewhere if necessary.

In short, if you’re looking for a new indie platform on which to launch your latest work, we’ve got you covered––or rather, the internet does, and we simply put a few words together.  We hope you take the time to explore them all––and to learn the peculiar quirks and wonderful merchandising benefits that each has to offer! ♠

I’m realistic, or I like to think I am.  This topic is bigger than just me and my own thoughts.  I’d like to open the floor to you, dear reader.  If you have any thoughts to share on the topic of merchandising, or questions you’d like answered, send them my way via the comments box below!  I want to hear from you, and I love nothing more than a good excuse to do a little research if I don’t know something off of the top of my head.  Jump on in!

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.