Video is one of the hottest tools in advertising and marketing right now. Thanks to YouTube and smart devices, people are watching tons of videos, and this tool offers great marketing opportunities for self publishing authors. Here are three ways you can use the power of video to market your book.

Create a book trailer

Book trailers are a hot marketing tool right now. They are like commercials for your book. They are a great item to include on your website and social media pages, and they often increase exposure because readers can easily share videos they enjoy with their friends, family and social media followers.

Record yourself

Video isn’t just used to sell your book; it can also be used to sell yourself as the author. This is especially useful if you write about a topic you are an expert in. For instance, if you wrote a book about weight loss, you could create videos sharing weight loss tips with your readers.

Make it funny

Many of the online videos that go viral include humor. While this technique isn’t appropriate for all books and authors, most people can improve their video ratings by including some humor in their videos. Don’t be afraid to look silly.

I’d love to know, how do you use video to promote your self published book?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.