Many authors ask, “How much does it cost to self-publish?” The question should be “What should an author invest in their project based on their marketing goals?” Most authors self-publish in hopes of selling their book. While your book needs to be appealing and have good content, a solid marketing plan is essential to selling to your book.
I always recommend professional copyediting and a custom cover to all authors who are serious about sales. Authors are given approximately eight seconds for potential buyers to decide if they like the cover enough to consider purchasing the book. Therefore, the cover needs to be unique and eye-catching. In addition, nothing will “kill” a sale faster than a manuscript that is riddled with typographical errors or bad grammar. This is especially important for non-fiction books that are positioning the author as a credible expert.
Self-publishing should be looked at from a business perspective. I cannot imagine any business, new or old, not budgeting for advertising. When prospective authors ask me how much money they need to include in their self-publishing budget, I typically respond that $2500.00 is the average amount. In this estimate, I have allotted $1500.00 to the actual production of the book. The additional $1000.00 should be used for marketing services. The cost for professional copyediting is not included in this amount, but I do recommend investing in professional copyediting.
Although many people spend more or less than this amount, I believe this is a good estimate for self-publishing authors. However, it comes down to each individual’s goals for their book and their individual reason for publishing.
|ABOUT WENDY STETINA: Wendy Stetina is a sales and marketing professional with over 30 years experience in the printing and publishing industry. Wendy works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; and together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction, or a novelist seeking fame, fortune, and/or personal fulfillment, Wendy Stetina can put you on the right path.|