Viral Marketing Tip #3 – Flow
Assuming you now have a profile on Twitter, Facebook, MySpace and/or some other social networking sites, the next step is to ensure that your message can easily flow from one person to the next. Last week I wrote about setting up profiles on social networking sites. Viral marketing does not have to take place on the internet. However, the speed and convenience of the internet advances the effectiveness of viral (or word of mouth) marketing efforts.
Twitter is the perfect example of how people pass on information from one person to the next. Since you have to convey your message in 140 characters or less, this can be challenging, but it allows you to get creative with your audience in order to catch their attention. If you tweet something that people find interesting, they may retweet (RT) that message to their followers, and so on.
As a self-published author and expert in your field, your messages should convey who you are and what you know. Ultimately, this will generate interest and help people understand why they should listen to you (and buy your book).
Good luck and have fun!