So you’ve decided to self-publish, congratulations! Now it’s time to pick a self-publishing company. As you’ve probably already realized, this can be a stressful task since comparing self-publishing companies is like comparing apples to oranges. At first glance, you might think it is simple to compare packages from different companies, but once you dig deeper, you’ll realize that each company’s packages feature different services.
When researching and comparing self-publishing companies, be sure to ask yourself these questions:
1) What services do you want and need?
Before you start researching companies, make a list of the services you want and need. Reference this list when you are comparing packages as some packages may include services you don’t need, and thus don’t want to pay for, or may not include the services you want. This will help you narrow down your options.
2) Consider add-on options.
In addition to publishing packages, self-publishing companies offer add-on services, such as custom cover design or editing. In some cases, it is more cost effective to purchase a cheaper package and add-on options than purchasing a more expensive package.
3) Get a true comparison.
To get a true comparison, you need to determine the per author cost for books after publication and the per book royalty you will earn . (See an example here.) You may find it is better to spend a little more upfront to reap the benefits of higher royalties on the back end. Remember, cheaper isn’t always better.
4) Think about your after publication needs.
The work doesn’t end once your book is printed. To be successful, you will need to market and promote your book. Self-publishing companies offer a variety of marketing options, so be sure to consider the after publication services when choosing a self-publishing company.
5) What are the upfront costs, the per book cost and royalties?
You may find a company that has incredibly low per book author costs, but don’t let that govern your decision. Just because a company promotes a low per book cost doesn’t mean they are the best bargain — they may have high upfront costs and low royalties. And just because a company offers low upfront costs doesn’t mean they are the best bargain — they may have high per book costs, low royalties and even require you to purchase hundreds of books yourself. You must find a good balance of upfront costs, per book cost and royalties.
Ultimately, the self-publishing company you choose depends on your goals and needs as an author. Some people can go with the cheapest option and be completely satisfied, but many serious authors find that spending a little more is worth the extra expense. You want to find a company that will produce a top-quality product, offer you plenty of options such as professional editing and custom covers, and a variety of options for marketing and promoting your book. As you research self publishing companies, be sure to consider all the costs as well as the value of the services offered. You may just find that “cheaper isn’t always better.”
Choosing a self-publishing company is like any important decision in life; you can analyze and analyze and analyze, but eventually you have to make a decision, and sometimes that decision is based on something other than logic. Trust your instincts.
If this seems a little overwhelming, don’t worry. Self-publishing companies have great teams of professionals to help you pick the best options for you.
||ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.