How Self-Publishing Can Help the Environment

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In honor of Earth Day yesterday (April 22, 2014), you may be looking for ways you can help protect our planet and preserve our precious resources. Self-publishing is a great option for eco-conscious authors. Many self-published companies offer “green” services and technology. Here is why self-publishing is the most environmentally friendly publishing choice.

  •  Self-published ebooks save trees because they are paperless. Saving trees is important for not only maintaining the beauty of our land, but also the health.
  • Paperback or hardcover copies can be printed on recycled paper or paper made from sustainable resources. Contact your self-publishing company to learn more.
  • The print-on-demand model is the most resource-efficient way to publish.  It eliminates warehousing, returns and pulping.
  • Self-publishing allows you to publish books on topics related to the environment. You could share green living tips, inform readers about problems in the environment, or just use green topics as the basis for a novel.
  • Some self-publishing companies use alternative energy sources and support eco-friendly organizations.

To learn more about the eco-conscious options available from your self-publishing company, talk to self-publishing support team.

I’d love to know, how do you plan to use self-publishing to protect the environment?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Self-Publishing Week in Review: 4/22/14

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As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Tuesday to find out the hottest news.

Research and Markets: The Rise and Impact of Self-Publishing 2013-2014

Research and Markets has announced the addition of the “The Rise and Impact of Self-Publishing 2013-2014″ report to their offering. The Rise and Impact of Self-Publishing details the journey self-publishing has taken over the last few years and shows compelling data on who is actually buying self-published books and in what format. This is a must read for self-publishing authors.

5 Tips for Self Publishers from ‘Party Girl’ Author Erin Shaw

In this article, self-published author Erin Shaw offers five tips for self-publishing authors. Here advice includes there’s no shame in self-publishing, a good editor will break your heart a little, and more. This is a must read for self-publishing authors.

Forget agents and big-time publishers, today’s savvy writers are authors of their own destinies 

This article discusses three writers who used self-publishing to create their own destinies. The authors include “the godfather of self-publishing” Hugh Howey, up and coming author S.K Falls, and hybrid author Chuck Wendig. This is an interesting read for all writers.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Help! There are so many self-publishing companies!

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So you’ve decided to self-publish, congratulations! Now it’s time to pick a self-publishing company. As you’ve probably already realized, this can be a stressful task since comparing self-publishing companies is like comparing apples to oranges. At first glance, you might think it is simple to compare packages from different companies, but once you dig deeper, you’ll realize that each company’s packages feature different services.

When researching and comparing self-publishing companies, be sure to ask yourself these questions:

1) What services do you want and need?

Before you start researching companies, make a list of the services you want and need. Reference this list when you are comparing packages as some packages may include services you don’t need, and thus don’t want to pay for, or may not include the services you want. This will help you narrow down your options.

2) Consider add-on options.

In addition to publishing packages, self-publishing companies offer add-on services, such as custom cover design or editing. In some cases, it is more cost effective to purchase a cheaper package and add-on options than purchasing a more expensive package.

3) Get a true comparison.

To get a true comparison, you need to determine the per author cost for books after publication and the per book royalty you will earn . (See an example here.) You may find it is better to spend a little more upfront to reap the benefits of higher royalties on the back end. Remember, cheaper isn’t always better.

4) Think about your after publication needs.

The work doesn’t end once your book is printed. To be successful, you will need to market and promote your book. Self-publishing companies offer a variety of marketing options, so be sure to consider the after publication services when choosing a self-publishing company.

5) What are the upfront costs, the per book cost and royalties?

You may find a company that has incredibly low per book author costs, but don’t let that govern your decision.  Just because a company promotes a low per book cost doesn’t mean they are the best bargain — they may have high upfront costs and low royalties.  And just because a company offers low upfront costs doesn’t mean they are the best bargain — they may have high per book costs, low royalties and even require you to purchase hundreds of books yourself.  You must find a good balance of upfront costs, per book cost and royalties.

Ultimately, the self-publishing company you choose depends on your goals and needs as an author. Some people can go with the cheapest option and be completely satisfied, but many serious authors find that spending a little more is worth the extra expense.  You want to find a company that will produce a top-quality product, offer you plenty of options such as professional editing and custom covers, and a variety of options for marketing and promoting your book.  As you research self publishing companies, be sure to consider all the costs as well as the value of the services offered. You may just find that “cheaper isn’t always better.”

Choosing a self-publishing company is like any important decision in life; you can analyze and analyze and analyze, but eventually you have to make a decision, and sometimes that decision is based on something other than logic. Trust your instincts.

If this seems a little overwhelming, don’t worry. Self-publishing companies have great teams of professionals to help you pick the best options for you.

 

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

Friday Conversations With A Self-Publishing Writer 4/18/14

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SPIRITUALLY SPEAKING

When meeting someone new—and hoping to establish a friendship—there are two topics of conversation that most people stay clear of: Politics and Religion.  Thank goodness, writers have no such boundary!  As of this blog entry, I have not yet had the pleasure of working with an author in the genre of World and/or National Politics.  However, I am very blessed to say that my life has been enriched by working with authors from the mission field, from pastors to world evangelists and prophets to next door neighbors who write about the legacy of their faith walk.  Yes, that has been a privilege and honor, indeed.

Through these faith-writing adventures, I’ve discovered that although the main subject matter may be controversial, the topic of “religion” and/or “faith” crosses over into multiple genres.  Fiction genres include: Action/Adventure, Family Sagas, Historical, Military/Espionage, Mystery, Romance, Science Fiction, Thrillers, Westerns and Young Adult.  Non-Fiction genres include: Biography/Memoirs, Business/Economics, Cultural/Social Issues, Current Affairs, Military History, Humor, Medical, Parenting, Relationships, Science, Women’s Issues…and more.  There truly seems to be few genre limitations in this field of writing!  There are, however, a few TIPS that I’ve garnered and I am happy to pass these forward to you.

  • Recognize that your reading audience may be smaller than those of mainstream authors. However, you may be the next Dan Brown (author of The Da Vinci Code) who stepped into view of readers of multiple genres (Mystery, Action/Adventure, Cultural/Social/Political, Thrillers, History, Relationships, Parenting, etc.). It is always valuable to consider your reading audience who are now able to find your book on the Internet as well as library and bookstore shelves.
  • Human beings seek comfort, hope and strength within their understanding of God—who He is and their relationship to Him. Remember, you (the author) are also a seeker. The compassion with which you choose your words, create your characters and develop your writing will make a huge impact on readers—and on you. Billy Graham is an excellent example of a writer/speaker/evangelist who understands this concept, even to the point of addressing people’s love for their pets. “I think God will have prepared everything for our perfect happiness [in Heaven],” he said. “If it takes my dog being there, I believe he’ll be there.”
  • Be respectful.  There are so many factors/influences involved and “faith” is so individually personal, that one author—addressing one element and/or storyline—cannot possibly address all the theological pieces. Stick to the theme you’ve been inspired to write about. If an author follows every “rabbit-trail” of thought that might connect to the main topic, readers will come away confused and disappointed. Respecting the time, heart and mind/intellect of your readers is greatly important.
  • BE HONEST in the development of your writings. If you are creating a fiction/novel, know the motivation behind your character’s actions. If you’re writing a collection of essays on current affairs or military history, DO your research before adding your opinions on faith-in-action in the midst of those events. If your topic is about business and how “beliefs” shape policies and procedures, sit in on a college course of Business Ethics college and write the facts about what is being taught today vs what actually happens in the various businesses.

And, FEAR NOT Faith Writers!  The self-publishing industry is WIDE OPEN to accept your manuscripts and produce quality books for the reading world!

Royalene ABOUT ROYALENE DOYLE: Royalene Doyle is a Ghostwriter with Outskirts Press, bringing more than 35 years of writing experience to authors who need “just a little assistance” with completing their writing projects. She has worked with both experienced and fledgling writers helping complete projects in multiple genres. When a writer brings the passion they have for their work and combines it with Royalene’s passion to see the finished project in print, books are published and the writer’s legacy is passed forward.

Weekly Self-Published Book Review: The Secret of Cancer & AIDS

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Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review by Midwest Book Review:

 The Secret of Cancer & AIDS

The Secret of Cancer & AIDS

Jason McKenna

Publisher: Outskirts Press

ISBN: 9781432739775

New ideas can lead to revolutions of treatment. “The Secret of Cancer & AIDS” discusses the immune system’s faults that allow cancer and HIV to flourish. Jason McKenna writes of potential new ways to treat these diseases and allow immune systems to fight against these often fatal diseases. Strictly experimental and alternative, “The Secret of Cancer & AIDS” may be worth considering for those who have exhausted other options.

4 Reasons to Self-Publish This Easter

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Holidays can be an excellent source of motivation and inspiration, and many great books center around a specific holiday. Here are four reasons you should self-publish this Easter.

1. Children’s Books

Holiday themed books are especially popular among children’s book authors because teachers, parents, and kids love to read books related to what children are experiencing at that time. Perhaps you could write a book Sunday school teachers could use to teach kids about Easter, or you could create a funny bunny story that plays with alliterations, metaphors, and other writing techniques so teachers could use the book in writing lessons.

2. Adult Books

Holiday themes aren’t just for children. Many adult books centered around a holiday also have success. There are countless possibilities depending on your interests, non-fiction, Christian fiction, mystery, romance, poetry, and more. Let the holiday inspire you, and be creative.

3. Time to Write

Most people have time off from work near Easter. This long weekend is a great opportunity to work on your book. Use this extra time to brainstorm ideas, finish your manuscript, start a new writing project, or begin the self-publishing process.

4. Family and Friends

Most people are surrounded by family and friends during the holidays. This is a great opportunity to get the support and motivation you need to complete your writing project. This Easter, tell your family and friends about your writing goals and the projects you are working on. Their enthusiasm and support will help you through the process.

I’d love to know, what are your favorite holiday themed books?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Self-Publishing Week in Review: 4/15/14

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As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Tuesday to find out the hottest news.

Amazon’s Vision for the Future of Self-Publishing

This article discusses Jon Fine’s, director of author and publishing relations at Amazon, vision of the future of self-publishing. Predictions include a name change, more options, and discoverability problems. This is a must read for self-publishing authors.

Why Audiobooks Are the Next Big Thing in Self-Publishing

This article looks at traditional and self-published audiobooks and shares the writer’s first hand experience with publishing paper books as well as audiobooks. The writer is the author of more than 14 books, so she has a lot of experience in the traditional and self-publishing industry. This is an interesting read for all writers.

 UK Paper The Guardian Launches Monthly Self-Publishing Award

The Guardian and Legend Times have announced a new monthly writing prize, highlighting the best self-published novels. The winning novel will be selected by a panel of industry judges each month and reviewed in the Guardian. Awards are a great way for self-published authors to gain credibility and publicity. The article discusses all the submission details.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

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